WWE Raw Results: Biggest Winners, Losers and Moments from October 19

The go-home edition of Monday Night Raw is in the bag, and oddly enough, it accomplished little in the way of actually selling Sunday night's Hell in a Cell pay-per-view event.

The main event of the PPV will feature The Undertaker and Brock Lesnar waging war, perhaps for the last time, inside the demonic structure, but they were barely featured on Raw, appearing only at the top of the show.

Then there was Kane, who did not make a single appearance during Raw, despite challenging Seth Rollins for the WWE World Heavyweight Championship this weekend.

Outside of the interaction between The Dudley Boyz and The New Day, and Charlotte and Nikki Bella competing in separate matches, it would not be out of place to call this week's show one of the worst pre-PPV efforts by WWE Creative in quite some time.

That makes the writing team behind Raw the biggest losers of the week, followed closely by The Shield's countless "fan girls" who were undoubtedly ecstatic to see Seth Rollins, Roman Reigns and Dean Ambrose reunite at the end of the show, only to watch as The Architect walked out on his partners.

It was expert trolling on the part of WWE and a great way to drum up interest for the main event before pulling the rug out from underneath the fans.

On a star-studded night, with appearances from WWE legends such as Steve Austin, Shawn Michaels and Ric Flair, it was the decided lack of attention paid to the stars who will battle at Hell in a Cell, and a failure by those in power to properly sell this weekend's extravaganza, that most stood out.

Who else had a lackluster night, and which Superstars and Divas overcame a putrid night of writing to emerge as winners?

Losers: The WWE Roster

As if frustrations were not already riding high, what with WWE Creative's inconsistent use of the majority of the Superstars and Divas, it was all the more disappointing to see the company lean so heavily on stars of yesteryear to help pop a television rating rather than work to better develop the talent at its disposal.

How often does WWE have to remind the men and women on the roster they are not good enough before it starts eating away at them?

The talent is certainly there, but to this point, the company has done an awful job of creating new stars. Its use of 50-50 booking has doomed some performers with tremendous potential, including (but not limited to) Cesaro, Neville, King Barrett, The Miz, Damien Sandow and Cody Rhodes, and it has led to a mangled mess of competitors who should be bigger stars than they are.

The writers' inability to do their jobs has left the current crop of men and women to suffer the wrath of fans who criticize them for not being the stars that past generations have touted. 

Even if it is not their fault.

Winner: Seth Rollins

Believe it or not, Seth Rollins proved to the WWE Universe that he can, in fact, win a match without cheating or relying on The Authority to help him.

Monday night, he used a well-placed kick to the midsection and the Pedigree to defeat the No. 1 contender to the intercontinental title, Ryback.

Of course, the win came over someone who really could not afford a loss this close to his pay-per-view showdown with Kevin Owens, but it was nice to see WWE Creative remind fans that The Architect is capable of scoring a win over a credible opponent without all the bells and whistles that typically surround his high-profile victories.

Loser: Erick Rowan

The "white sheep" of The Wyatt Family is so meaningless, and his return is so inconsequential, that there was no follow-up whatsoever to his sudden return and alignment with Bray Wyatt and Braun Strowman.

None.

At all.

He was just there, with little input from the commentary team about his reappearance. There was no explanation for why he was back at Wyatt's side, just a year after splitting from the New Face of Fear; there wasn't even the slightest hint that it would happen.

But there he was, in the laziest bit of storytelling by WWE Creative in quite some time.

Poor Rowan. If he did not know he was the weak link of the group, he certainly does now. His botch late in the main event, mistiming his interference and failing to push Wyatt out of harm's way as Roman Reigns exploded across the ring with a spear, did not help matters.