Why Triple H is Actually the Answer to Turning Around WWE
Triple H has been the heart and soul of WWE Creative since assuming the role of chief content officer ahead of WWE's sale to TKO in 2023.
Per Mike Johnson of PWInsider.com, that is not set to change in the foreseeable future after WWE President Nick Khan announced that the 14-time world champion has signed a multi-year deal to remain as the company's head of creative.
Despite recent fan frustration over the nonsensical use of celebrities in key roles, a so-so build to WrestleMania 42 and the release of 20-plus wrestlers in the wake of the biggest show of the year, Triple H remains the answer to getting the company back to its 2023-24 heights creatively and its continued, record-breaking financial success.
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The Wrestling Guy
It is no secret that WWE is inching further away from the professional wrestling industry that fans have known and loved for decades.
It is evolving into a corporation, with advertisements and business partnerships as prominently displayed every Monday and Friday as the men and women on the roster.
Love him or loathe him, Triple H is the wrestling guy in the room. Not only is he a lifelong fan of the industry, but he carries a certain level of respect within the locker room because he has done it all and has a career's worth of advice to impart for everyone.
The Game has taken the bumps, been involved in storylines he does not agree with, and can advise talent on how to handle any number of workplace scenarios and frustrations that they may encounter.
The credibility he carries in that position is important, as it would be difficult for someone without his background to walk into a room of professional wrestlers and convince them to buy into their creative plans for them without sharing the same background.
This generation of Superstars respects him because they all grew up watching him, or because he can talk to them in a way that they understand or invest in. He has been at the top of the industry, wrestling the icons like Hulk Hogan, Steve Austin, The Rock and John Cena.
He has accomplished everything there is to, which makes him invaluable on the creative side, where he can contribute decades of experience, as well as the boardroom, where he remains the voice of professional wrestling.
Bridging the Fans and the Company
There is no other immediate option in or around WWE right now who can better bridge the audience and the corporate side of the promotion as Triple H.
He is never going to win an argument against TKO higher-ups when it comes to inserting celebrities into main event. However, he knows what is good and is the best chance the audience has at this time to deliver a show that whets their appetite for good, coherent pro wrestling.
Look at the undercard of WrestleMania 42 and some of the long-term booking that was on display.
AJ Lee vs. Becky Lynch has been a clash in the making ever since the former Divas champion's surprise return and first run‑ins with The Man in September 2025.
Finn Balor vs. Dominik Mysterio had its roots in the previous year, when Dominik snatched the intercontinental title in a WrestleMania 41 Fatal 4-Way by pinning his own Judgment Day teammate.
And CM Punk vs. Roman Reigns traced back to their uneasy alliance at Survivor Series: WarGames 2024, when the former helped the latter's side win before setting the stage for their inevitable collision.
Even Randy Orton challenging Cody Rhodes was headed in a wildly different direction from what we ultimately got before mainstream sports personalities and multi-platinum recording artists were injected into the story by those above the CCO and his creative team.
Not everything is perfect, but the elements of creativity that fans fell in love with during the initial year of Triple H at the helm have not gone anywhere.
Injuries cause story pivots, as does on-screen chemistry. There are also unexplained about-faces that have no rhyme nor reason for occurring. They are things Triple H and Co. must avoid more frequently, but for anyone to suggest he should be replaced would be detrimental to the audience, which forgets he is one of the few experienced heads in a high-ranking position for a company rapidly evolving into a corporation more than a pro wrestling promotion.
Would Any Possible Replacement Be Better Than Triple H?
Amid all the frustration surrounding WWE Creative and its storytelling over the last year, many fans have called for stalwarts of the previous regime, such as Bruce Prichard and Michael Hayes, to be moved on.
If Triple H were not overseeing the day-to-day creative, he would still be one of the promotion's most influential voices; only a few people in the entire organization—lifers like Prichard and Hayes—can match his volume of pro wrestling experience.
Another option is Brian Gewirtz, who was a head writer for WWE from 1999-2015 and has spent years as the VP of Film Development and Production for Seven Bucks Productions, started and owned by current TKO board member Dwayne "The Rock" Johnson.
Known for coming up with some of The Great One's best material during the Attitude Era, he has the experience of heading up a creative team in WWE.
With that said, nostalgia for the Attitude and Ruthless Aggression eras has led many fans to look back on those periods with rose-colored glasses. Yes, the rosters were star-studded, with John Cena, Randy Orton, Brock Lesnar, Batista and other industry giants either emerging or already established at the time. But the level of star power does not automatically equate to a good show, something those fans may realize if they revisit those broadcasts now that WWE's classic pay-per-views and weekly TV are available in bulk on Netflix.
The television that Triple H and his team produced from mid-2023 through most of 2024 ranks among the best professional wrestling WWE has delivered in decades.
When left to his own devices, The Game consistently put together shows that not only benefited from the overarching Bloodline saga, but also featured multi-layered storylines, subtle clues and Easter eggs that actually paid off.
Feuds and rivalries were allowed to breathe, with everyone from Punk and Drew McIntyre to Chad Gable and Otis getting as over as they had ever been under that approach.
Not everything hit, and Triple H is not without criticism for his handling of some abruptly dropped or poorly handled storytelling over the last year.
But to suggest there is a better option waiting in the wings who could immediately produce a stronger WWE product in today's landscape ignores what he was able to accomplish before reports of increased corporate meddling and cross‑promotional angles written to pay off on reality and streaming shows ever surfaced.
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