The WWE's run with Brock Lesnar as world heavyweight champion was successful, but the move to put the title on Seth Rollins has transformed him into the old-school heel the company needs on top.
Rollins is on Raw and SmackDown almost every week, and that is a pleasant change of pace from seeing the champion once every three months. With the champion’s heel tactics each time he is on television, he is slowly building his legacy as a weasel who will do whatever it takes to retain the title.
There is a vocal minority of the WWE Universe that does not like Rollins as champion due to his willingness to take the easy way out, but there were many top stars in the industry who made a living doing the exact same thing.
From Ric Flair to Jake “The Snake” Roberts and even Triple H, some of the best heels in the history of the business have made an impact by portraying the bad guy who uses cheap tactics to earn victories and draw heat from the fans.
Being the weasel heel allows Rollins to retain the championship and hold on to it for an extended amount of time. Wrestling fans know Randy Orton will not win the WWE World Heavyweight Championship at Extreme Rules, but they also know Rollins will use heel tactics to help himself retain, even if that means infuriating the No. 1 contender enough to force him to hit the RKO.
Using The Authority as a way to ensure he remains the top star in the company—few steel cages in the past have stopped interference—makes him the reliable Superstar who can carry the title throughout the period heading into SummerSlam. While the time between WrestleMania and SummerSlam is usually considered a down period, Rollins being the face of the brand right now is the ideal booking.
With a long title reign likely, the hope now is that WWE continues to help Rollins earn credibility by letting him put on amazing in-ring performances every time he is scheduled for a match. Regardless of who he is fighting, the champion continues to earn respect from the majority of fans, who can't deny just how talented he has become.
Add the fact that Rollins is becoming a master of drawing heat from the crowd by saying the most vindictive and backhanded things imaginable, and his role as the top bad guy in the company is working to perfection.
Stealing the title at WrestleMania by cashing in the Money in the Bank contract during the main event was the most impactful way for Rollins to win the championship, and it was the best way to start the reign of a heel champion who has been booked as a weasel.
The perfect way for Rollins to prove his status as the top heel in the company would be to get under the skin of Orton at Extreme Rules so much that the challenger forgets the RKO is banned for the match and hits it anyway just to get payback.
As a heel who can elicit genuinely angry reactions from the fans, steal the show in the ring and use cheap tactics to retain the world title, Rollins has been a welcome change after Lesnar held the title for so long.
A long run with Rollins as champion wouldn’t be a bad thing.
For more wrestling talk, listen to Ring Rust Radio for all of the hot topics or catch the latest episode in the player below (some language NSFW).