WWE Announcers Did Not Do Enough to Sell Injuries Caused by Brock Lesnar

The WWE announce team was back in full force just two weeks after an epic rampage by Brock Lesnar.

Just one week prior, John Bradshaw Layfield literally laughed off Lesnar's attack, even joking about his surgery. Meanwhile, Michael Cole made a brief mention about a pending lawsuit before returning to business as usual.

With Lesnar out of the picture, he's now out of sight and out of mind. Everything went back to normal. WWE moved forward, thus minimizing damage that was done.

Now a top babyface owed a shot at the WWE World Heavyweight Championship, Lesnar must remain in the minds of viewers—especially with Paul Heyman absent as well.

WWE had a golden opportunity to do just that with its resident narrators. Through the announce team, fans could realize Lesnar's impact on an ongoing basis. Not only could the announcers speak about his actions in between matches, they could sell them as well.

The presence of Byron Saxton served as a weekly reminder of Cole's injuries and required updates on the status of the lead announcer.

But after being carried out on a stretcher and diagnosed with a neck injury, Cole returned to work two days later unscathed. No neckbrace, no crutches. Not even a Band-Aid.

A serious, almost apprehensive overtone when describing Lesnar—with no irreverence—adds emphasis to how dangerous he really is. The night after Raw, WWE dedicated significant time to the aftermath of Hurricane Brock. EMTs were everywhere and commentary was unavailable.

It looked like a crime scene.

"

UPDATE: Get the latest on @MichaelCole @JCLayfield & @BookerT5x after @BrockLesnar's attack! http://t.co/VIOZkG6Ekc pic.twitter.com/8ad9Zy6YOP

— WWE (@WWE) April 1, 2015"

But WWE undermined Lesnar's entertaining meltdown by treating it like a footnote. The video package shown last week on Raw was not featured at all the following week.

WWE's year-round programming with no offseason is conducive to moving from one storyline to the next.

Lesnar is WWE's prized asset, however, and should not be lost in the shuffle prior to his return. The WWE announce team was the perfect vehicle to further the long-term storyline of a dangerous man who is a threat to both wrestlers and non-wrestlers.

Each week, their updates, fear and resentment toward Lesnar could present him as a threat unfit to be under contract with WWE. This would play into the larger storyline of tensions between Lesnar and The Authority, which suspended the Beast.

Lesnar's assault should not have a temporary effect on the WWE announce team, but a long-lasting one. It's a story that needs to be told frequently rather than quickly dismissed.

Alfred Konuwa is a Featured Columnist and on-air host for Bleacher Report. Follow him on Twitter @ThisIsNasty and listen to his weekly wrestling podcast.