Adidas Unveils Kris Bryant 'Worth the Wait' Billboard Outside of Wrigley Field

Arman Walia@ArmanWalia Featured ColumnistApril 4, 2015


Imagine arguably the best prospect in MLB, who has belted more home runs than any other player in spring training, starting the 2015 season in the minors.

Doesn't make sense, right?

Kris Bryant has been sensational for the Chicago Cubs. The 23-year-old finished spring training with a .425 batting average, nine home runs and 15 RBI.

However, the Cubs announced Monday that they sent him to the minor leagues despite his ridiculous stats. Holding off on adding Bryant to the roster for the first 12 days of the season guarantees the Cubs another year with the slugger, until the end of the 2021 season.

Big companies aren't as patient. Adidas, which signed Bryant to an endorsement deal, unveiled a billboard outside of Wrigley Field with the caption "Worth The Wait."

ESPN.com's Darren Rovell spoke with Aaron Kahn, the director of baseball for Adidas. Kahn downplayed the billboard, saying it wasn't meant as a shot toward the Cubs:

"We just wanted to make sure to tell the folks in Chicago that they have a great thing coming."

Kahn said his team had long decided to buy a billboard and feature Bryant on it, though he admitted the text changed going into this week. Kahn said Adidas did not have any conversations with the Cubs about it.

The billboard is perfectly placed right outside Wrigley Field's entrance:



Your move, Cubbies. 

[Adidas, h/t ESPN]