Sting's Vignette on Raw Hurt the Buildup to WrestleMania Match vs. Triple H

For weeks, fans waited to hear Sting break his silence for the first time since debuting in WWE. Following Monday's vignette, many wish he had stayed silent:

"

wtf is with this smokey the bear voice they used for sting's voiceover

— Plantain Supernova (@over_as_hell) March 10, 2015"

"

Imagine how bad that would have been if it wasn’t actually Undertaker doing the voiceover. Ya know, like the Sting promo earlier. #WWE #RAW

— StillRealToMe (@SRTMPodcast) March 10, 2015"

"

Why were Sting’s first ever words in the WWE done via head cold voice over in a video package? #wwe #raw

— Matt Fowler (@TheMattFowler) March 10, 2015"

"

Is Sting in witness protection? What's up with this voice over? Sting couldn't be paid enough to read this script? #RAW

— Kim Chong (@HurriOwl) March 10, 2015"

Sting's biggest selling point, especially at this point in his career, is his mystique. While an explanation of why he came to WWE was necessary, it was crucial that WWE keep it as simple as possible. It failed in presenting Sting as a conquering hero Monday on Raw.

As a result, the buildup continues to suffer.

The chilling black-and-white video production was fine. His dubbed-over voice, however, was overkill.

With the onset of WWE's social media-viewing audience, every aspect of any given scene is liable to become a topic of conversation. Attention spans are at a premium. It behooves WWE to keep things as simple as possible—especially during major storylines—so key points are hammered home.

With Sting cutting his most important promo to date in a vignette designed to explain his motivation to fight Triple H, most fans didn't listen to a word. They simply heard an altered voice and reacted accordingly.

Many questions surrounded Sting's WWE return. All of these questions were answered after he finally broke his silence. Somehow, fans are only left with more questions.

Was that Sting's real voice? Why was the voice dubbed over? Why couldn't the real Sting cut that promo?

These questions don't come from a place of intrigue but rather confusion. This is the semi-main event on WWE's biggest show, but fans are distracted from the main issues surrounding a dream match.

A glaring problem with this feud is Sting, the presumed babyface, continuing to attack Triple H with no explanation. Even after his promo, it is still difficult to establish Sting as the hero in this conflict.

It doesn't help that Sting has yet to address fans in person. After finally speaking for the first time in WWE, there's a belief that it wasn't even his real voice.

WWE needs to garner as much empathy for Sting's mission as possible. It'll need to humanize the vigilante and make him seem vulnerable despite his mystique.

This feat is impossible with so many unnecessary distractions during a two-minute vignette.

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