Jon Stewart's Raw Appearance a Strong Template of WWE's Effective Celebrity Use

Alfred Konuwa@@ThisIsNastyFeatured ColumnistMarch 6, 2015

FILE - In this Feb. 28, 2015 file photo, Jon Stewart hosts Comedy Central's
Charles Sykes/Associated Press

Jon Stewart could be announced as RAW's new Director of Operations tomorrow and nobody would complain. Literally, nobody.  

OK, somebody would complain as long as the Internet is around. But they'd be in the minority. This is not always the case when it comes to celebrities in professional wrestling. In fact, it's the exception.

But Stewart's wrestling knowledge, and WWE using him to fit its ongoing storylines, made his guest appearance successful.

Celebrity involvement is what launched WWE into the mainstream consciousness during the Rock n' Wrestling Connection. Pop icon Cindy Lauper was an integral part of a more generally accepted product for WWE.

For every Cindy Lauper, however, there's an Al Sharpton, Kathy Lee and Hoda and a Kyle Busch just to name a few. Roman Reigns can attest it's hard enough getting fans to cheer for top babyfaces. More times than not, getting them to cheer an outsider or celebrity is a death wish.

The partnership between Lauper and WWE was arguably WWE's most successful celebrity relationship. Like Stewart, Lauper was willing to participate in a storyline that furthered a feud between major stars. "Rowdy" Roddy Piper's infamous assault on Lauper resulted in nuclear buzz for the inaugural WrestleMania main event.

There's nothing more transparent than a celebrity who makes a Raw appearance strictly to promote themselves with no knowledge of the product itself. Fans always see right through these actions and the segment in question dies.

Not only did New Jersey native Stewart demonstrate knowledge of the product and its history, but also the current storylines.

Stewart's segment with Rollins may not have been as memorable as Piper smashing Lauper's gold record, but their confrontation stuck to the context of WWE programming.

Stewart's explanation of Rollins' questionable Money in the Bank win, among other heel tactics, was simple and effective. The Daily Show host expertly pointed out everything that makes Rollins an effective heel. By the end of the segment, Randy Orton's involvement escalated the feud between Rollins and Orton.

WWE's booking of Stewart is a coup in and of itself. He's an A-list talk show host who is more relevant than ever in his final year anchoring The Daily Show. Anything else he contributes is an added bonus.

Stewart's segment on Raw Monday night can safely be considered a double-bonus.

Should Seth Rollins cash in the Money in the Bank briefcase? Click here to listen.

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