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Premier League Announces £5.136B TV Rights Deal

Nick Akerman@NakermanFeatured ColumnistFebruary 10, 2015

Arsenal's Olivier Giroud, left, blows a kiss to a television camera as he celebrates with teammate Calum Chambers after scoring during the English Premier League soccer match between Liverpool and Arsenal at Anfield Stadium, Liverpool, England, Sunday Dec. 21, 2014. (AP Photo/Jon Super)
Jon Super

The Premier League announced a record-breaking television deal which will see £5.136 billion raised as the battle for broadcast rights continues to intensify.        

The Premier League confirmed the news, with Sporting Intelligence adding further details on Twitter:

Premier League @premierleague

BREAKING NEWS The Premier League has awarded its UK live broadcasting rights for 2016/17 to 2018/19 to @SkySports and @btsport

Nick Harris @sportingintel

Premier League UK rights 2016-19 have sold for total of £5.136bn. Sky majority of games as now.

Nick Harris @sportingintel

Premier League UK rights 2016-19 have sold for total of £5.136bn. Sky majority of games as now.

The Guardian posted this graphic to highlight the details:

Guardian sport @guardian_sport

Premier League TV rights grow to £5.1bn but case for redistribution strengthens. By @owen_g http://t.co/5mlQlVaitN http://t.co/HmGJdI4ElN

BBC's Richard Conway offered a breakdown of the deal, and Rob Harris of The Associated Press noted what Sky would pay:

Richard Conway @richard_conway

£5.136bn for 504 televised Premier League games from 2016 to 2019. Equates to over £10m per match or around £113,000 per minute.

Rob Harris @RobHarris

Sky paying £11m per PL game 2016-19

101 Great Goals provided a statement from BT Sport:

101 Great Goals @101greatgoals

BT Sport seem quite happy http://t.co/5n2brFbeWi

However, not everyone was happy, as Tom Rockridge of Virgin Media criticised the deal, via Henry Winter of The Telegraph:

Henry Winter @henrywinter

Tom Mockridge of Virgin Media on PL TV deal: “This is hurting fans and does not warrant an exemption from normal competition law rules.”

According to Owen Gibson of The Guardian, this marks a "70 percent increase on the last UK television deal."

Premier League Chief Executive Richard Scudamore commented on the announcement, via the Premier League on Twitter: "Money will continue to be invested in putting on the best show and new stadiums and heavily in youth. Clubs are very aware that part of our product is keeping the stadia full."      

Dan Roan of BBC Sport first reported the deal, who suggested the division has become a "cultural phenomenon" and a "wonderful British export."

The BBC has already confirmed a £204 million contract to maintain its Match of the Day highlights show, but Sky and BT could have competition from the Discovery Network in the U.S. and Qatari-operated beIN Sports, per Roan's article.

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Each package is made up of 12 or 26 matches and represents a time slot in which fixtures can be broadcast. This could be the 12:45 p.m. slot, currently owned by BT, or the 8 p.m. slot currently owned by Sky. It is important to note "no single broadcaster can purchase all seven packages," reported by Roan.

Ben Rumsby of The Telegraph suggests "no winners" were crowned from Friday's first round of bidding, and that Sky Sports' Super Sunday show could come "under threat" when the second round begins on Tuesday. This is the 4 p.m. slot, arguably the flagship show of the weekend. Rumsby noted Sky was "forced to pay big" to stop BT from snatching the package two-and-a-half years ago.

Winter commented on how the extra wealth should be used to help travelling supporters:

Henry Winter @henrywinter

With some of the extra cash from tomorrow's rights auction, @premierleague must introduce @The_FSF £20 max away ticket to improve atmosphere

LIVERPOOL, ENGLAND - JANUARY 31:  Raheem Sterling of Liverpool celebrates scoring the opening goal during the Barclays Premier League match between Liverpool and West Ham United at Anfield on January 31, 2015 in Liverpool, England.  (Photo by Shaun Botter
Shaun Botterill/Getty Images

Interest in the Premier League continues to grow. Now matches are broadcast online and can be recorded to fit fans' schedules, there's an increasing connectivity to the league which makes it more valuable. Audiences have more ways to watch, meaning broadcasters have more ways to gain interest.  

Tuesday's deals are expected to make the division the second-most valuable league in the world behind the NFL, per Roan. Considering the difference in size between England the United States, this is quite an achievement.

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