Super Bowl Commercials 2015: Top Pregame Reaction to Leaked Ads, Movie Trailers

Similar to the Super Bowl, the commercials are the classic battle: old vs. new. 

As a past dynasty clashes with a contender on the cusp of the same title when the New England Patriots take on the Seattle Seahawks, that same narrative extends to the costly ad scene during breaks in the action.

In the past, commercials were all about automakers, brands such as Coca-Cola and provocative GoDaddy spots.

Now, though, the 2015 landscape sees less than ever of the familiar faces. According to Advertising Age, around 15 new companies will show off commercials.

Some of this has to do with cost. According to Mike Ozanian of Forbes, 30 seconds runs a company $4.5 million or so. Given the game's trajectory over the years, the game will not reach the viewership necessary for the means to justify the end, but it is a pill companies understandably swallow regardless: 

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For advertisers to beat last year’s Super Bowl ratio of $3 of ad spending-per-viewer, they need an audience of at least 120 million. The Super Bowl is the world’s most viewed single day sporting event, but there is no reason to believe game will attract nearly that many viewers give its historical growth rate. Rather, advertisers have come to accept the growing premium for the Super Bowl as part of the price they have to pay for potentially the most-publicized advertisements in the world.

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The landscape explained, some of the top leaked ads and movie trailers are big winners—and are a mix of old and new.

First up is Progressive, a mainstay in the commercial business, with a savvy capitalization on Seahawks' running back Marshawn Lynch's tight-lipped approach to the media:

Former NFL great Tiki Barber puts it best:

Another mainstay, Snickers (sorry, Lynch), is on the receiving end of praise thanks to its incorporation of The Brady Bunch and actor Danny Trejo:

ShortList is one of the many to sing the company's praises for the spot:

The aforementioned GoDaddy is the subject of much controversy once again.

This time, the company produced a spot titled "Journey Home" that plays off Budweiser's puppy campaigns—except the trip results in the owners selling the dog to one Danica Patrick.

The Wall Street Journal still provides a look at the controversial ad, which will not air:

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Some people are furious over this GoDaddy #SuperBowl ad: http://t.co/BlPlSPs6N2

— WSJ Live (@WSJLive) January 31, 2015"

Any publicity is good publicity, right?

As for the newcomers on the block, the one with the most pregame attention is easily Mophie, a company that specializes in cellphone accessories. 

Mophie's debut teases the end of the world when a certain user's cell phone runs out of juice:

Stan Keith is one of many to praise the ad for its creativity:

The movie trailer scene is worth a look before the big game, too.

Perhaps the biggest splash of all goes to Terminator Genisys, which features the man himself, Arnold Schwarzenegger:

Observers will see a wealth of new ads for established forthcoming movie juggernauts.

Furious 7, Ted 2, Fifty Shades of Grey, Jurassic World and many more will put on trailers to hype their impending releases.

When it comes to commercials and movie trailers, the parallels to the big game itself are obvious.

No matter whether a Brady-esque company such as Snickers wins out or if a newcomer on the block secures the most praise, the real winner—as always—is the viewers.

*Information via ScreenCrush.com.