Commercials are the most impressive thing about the 2015 Super Bowl.
Make no mistake—the big game is impressive, as well.
Russell Wilson vs. Tom Brady writes itself. So does Richard Sherman vs. Darrelle Revis. The battle of human wrecking (not deflated) balls between Marshawn Lynch and LeGarrette Blount will be a remarkable sight. Also impressive is the angst toward Lynch and the obsession over Deflategate.
It all still pales in comparison to the ad scene.
Lynch's mum treatment of the media makes for one heck of an interesting Progressive commercial, too:
Now digest the cost.
According to Mike Ozanian of Forbes, a cool 30 seconds of Super Bowl ad time will run a company $4.5 million. Those brave enough to secure a full minute will shell out $9 million. Why the cost? Ozanian attributes last year's ratings into the equation:
Super Bowl 48, which saw the Seahawks crush the Denver Broncos 43-8, had a record average television audience of 112.2 million on Fox and generated $331.8 million in advertising spending, according to Kantar Media. That works out to $3 of advertising spending per viewer, in current dollars, the highest ratio over the past decade.
Interestingly enough, this year figures to offer the freshest batch of commercials in quite some time.
According to Ad Age, juggernauts such as Coca-Cola and GoDaddy only tout one spot apiece, down from the multiple they purchased in past years. Automakers will not swamp the market, either, as the report notes that there are "about 15 new advertisers in the 2015 game."
To be fair, though, if this Kia ad that features Pierce Brosnan is any indication, the automakers will make the most out of the limited space:
This wealth of newcomers means plenty of companies will make themselves known.
Take Mophie, for example—a company that specializes in accessories for smartphones. The Super Bowl is clearly an outlet Mophie wants to use to expand their horizons based on its ad:
Again, this is the year for companies to strike.
WeatherTech, an automotive floor mat manufacturer, makes its return to the Super Bowl after a debut last year:
This is where things get interesting.
With the door wide open as bigger brands back off for one reason or another, new faces and up-and-comers such as Mophie are sure to capture the imagination of the globe.
Look at Carnival Corp., which, according to Ad Age, allowed fans to vote on four ads to decide which one will appear during the Super Bowl. The selection will surely be a hit, especially considering voters had a chance at winning a yearly cruise for life.
Loctite figures to be another big winner. The makers of Super Glue apparently spent most of their annual budget on an ad at the start of the fourth quarter.
If that does not scream calling the shot and swinging for the fences, nothing will.
With a mix of newcomers and veterans alike, this year's Super Bowl commercials figure to be some of the most memorable in recent history.
More than ever, commercial breaks should not be missed, as the focus will not seemingly just be cars, cars and more cars.
Similar to Malcolm Smith's surprise MVP award in last year's Super Bowl, look for an unexpected name to take home the top commercial prize Sunday.