WWE SmackDown Results: Biggest Winners, Losers and Moments from November 28

Daniel Bryan made his second appearance on WWE television this week, ruling over Friday Night SmackDown and ensuring that the members of Team Authority did not have an easy night of in-ring action.

Seth Rollins was booked to battle the seemingly unstoppable Ryback. Rusev was forced into a Battle Royal for his United States Championship, and intercontinental champion Luke Harper defended against Dolph Ziggler in the night's main event.

Turncoat The Big Show had continuing issues with Erick Rowan, who eliminated the World's Largest Athlete from the aforementioned Battle Royal. AJ Lee's rivalry with Nikki Bella turned personal, and The New Day dawned on WWE.

Who emerged from Friday's show as winners and who ended their Thanksgiving week on a sour note?

Let's take a look.

Winner: Dolph Ziggler

The Showoff was unquestionably the top babyface on Friday's show, sans the injured Daniel Bryan, and he got to enjoy the spotlight for a third consecutive time this week as he battled Luke Harper for the intercontinental belt to close out the broadcast.

As he does for everyone, Ziggler bumped around for Harper and made the champion's already impressive offensive arsenal look that much better. More importantly, at least for the sake of Ziggler's rejuvenated push, he did not lose and, better yet, was the last man standing as SmackDown went off the airwaves.

Ziggler has made the most of his recent push, delivering outstanding performances and proving just how over he is with the audience. From here, it will be up to WWE Creative and management to ensure the push continues. If so, they may have the closest thing to a modern-day Shawn Michaels that anyone has seen.

Loser: Emma

When one goes through the archives on WWE Network and pulls up NXT's Arrival special from last February, it becomes more and more difficult for those in power to justify the position Emma is in on the card. A talented in-ring worker whose matches with Paige in the company's developmental system indicate that she can hang with any other female worker on the roster, the Aussie Diva deserves so much better than being squashed by Nikki Bella in a two-minute match.

Yet, that is exactly what happened on SmackDown as she was manhandled by the new Divas champion and casually kicked aside so that the issues between AJ and Nikki could take center stage. There is nothing wrong with that. AJ is clearly the centerpiece of the Divas division, and contrary to what critics believe, Nikki has earned the title by working hard to improve her in-ring game.

The issue is that talented women such as Emma and Paige have been routinely misused by WWE Creative who, if not absolutely careful, risks doing irreparable damage before they have the opportunity to establish themselves as the future of women's wrestling in Vince McMahon's company.

Winner: Erick Rowan

The way WWE Creative has handled Erick Rowan's character to this point has been nothing short of phenomenal. Portrayed as the simpleton of the Wyatt Family for so long, he has proved to be anything but, using single words or sentences to convey poignant messages. The constant toying with the Rubik's Cube has been another excellent addition as WWE looks to prove that the monster in the mask is far more than meets the eye.

Friday night, he dumped The Big Show over the top rope, eliminating him from United States Championship contention and getting the best of the future Hall of Famer for the second time this week.

At this point, it appears very likely that the big men will wage war come December 14's TLC pay-per-view. A win over Big Show at that event would be a boost to the career of Rowan that he could build on entering the road to WrestleMania.

Winners: The New Day

When was the last time that WWE Creative put that much effort into Kofi Kingston? Xavier Woods? How about Big E?

All three men are talented individuals. All three deserve to have the spotlight shine in their direction, and on Friday night, it was as they scored an impressive and dominant victory over Slater Gator and Curtis Axel.

Sure, the excitement and energy were slightly overdone, and no one should be that excited about beating the three enhancement Superstars that the team did, but it was still a step in the right direction.

As someone who saw Kingston, Woods and Big E work together at a house show this past October, this writer is more than aware of the team's potential.

WWE Creative's willingness to push them as anything but an undercard act is the real question mark.