Jim Mora Says UCLA Fans Don't Need a Bonfire to Get 'F-----g' Turned Up

After a week of preemptive vandalism measures and trash-talking, the UCLA and USC football programs will meet Saturday for their annual grudge match.

No one is more hyped than Bruins coach Jim Mora, who opened the bomb bay doors Thursday night and dropped a four-letter explosive at a UCLA pep rally.

UCLA sports beat writer Edward Lewis posted a Vine of the speech. Mora's team lost their gourds when coach offered up some adult language.

Warning: Video contains naughty, NSFW language.

"It doesn't matter," Mora said. "Because if there's one thing I know about UCLA, it's that we don't need a friggin' fire to get it f-----g turned up!"

It's a rare sight to hear Mora swear in public. It's even rarer to hear an F-bomb immediately after the word "friggin'."

As for the festivities, the team was unable to light the "Beat 'SC" bonfire due to a small protest against potential price hikes in tuition at the school. Ryan Leou and Edward Pedroza of the Daily Bruin report that the school cancelled the lighting after 50 or so students positioned themselves around the ceremonial pyre.

You can stop the fire, but you can't stop the turn-up.

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