Bray Wyatt Must Alter His Heel Persona for Feud with Dean Ambrose to Succeed

It was a pay-per-view ending almost reminiscent of the Attitude Era at Hell in a Cell, in truth. Having Bray Wyatt come down and cause pure anarchy at the end of the main event left a sour taste in the mouths of some, but in reality, it was no different than an interference that was commonplace back in the late 1990s.

Some felt that it was a mistake to leave no definitive winner between Dean Ambrose and Seth Rollins, but that simply means the feud can be revisited at a later date. 

Wyatt's interference thrust him back into the limelight in a big way after being kept out of the ring for a few weeks. It came as a huge surprise when he did appear at the end of the match, and it has set up what should be a hugely exciting rivalry between Wyatt and Ambrose.

We saw glimpses of them feuding during The Shield's rivalry with The Wyatt Family, but now WWE has trusted them to go it alone, probably fighting just below the main event at the forthcoming Survivor Series show.

And while the promo work is bound to be electrifying, Wyatt's heel character must continue to evolve if this rivalry is to work. Sure, Wyatt adds plenty of unique qualities to any rivalry he steps into, but some "classic" heel qualities are required to keep Wyatt developing as a serious top heel in WWE.

Jim Ross got it pretty much spot on during his weekly blog at jrsbarbq.com this past week: "Like all the heels on the WWE roster, Wyatt will have to learn to 'retreat' from time to time to add that needed element to his tool box in order to be a true villain. If villains don't cheat, lie, b---h, moan and retreat with some degree of regularity then they are not heels."

And when you think about it, that's largely what played a major part in Rollins vs. Ambrose being so exciting. We were teased a match on many occasions, yet Rollins' ability to duck and dive his way out of trouble left people feeling initially disappointed but eventually hungry for more.

Rollins played the heel role to perfection throughout that feud, in truth. Look at him now if you need further proof. He's developed into perhaps the top heel in WWE, which isn't bad going for the quiet, retiring one from The Shield.

It's like promising a child candy and then taking it away from them over and over again. The anticipation and the hype builds with each promise, before you eventually get to a point where it's too much to take. That's what Rollins vs. Ambrose felt like at Hell in a Cell when the two guys were finally locked inside a cell together.

And did it deliver? You bet it did.

If there's one thing Wyatt is perhaps guilty of as a heel, it's not possessing some of the classic traits that come with being a heel in professional wrestling. His feud with Chris Jericho suffered somewhat because of it, too.

The quirky, bizarre promos are one thing. They shouldn't go because they make Wyatt exactly who he is. But what we need is some level of cheating, as Ross (correctly) eluded to in his weekly blog. Blindsiding Ambrose, or making a sharp exit to avoid a beating from a babyface, is exactly what gets a heel major heat.

The more it happens, the more heat you get, as Rollins perfectly proved during recent weeks. If Wyatt can add that particular string to his bow during this feud, it has all the elements to be explosive.