Seth Rollins vs. Dean Ambrose Feud Should Continue Past Hell in a Cell

The Dean Ambrose-Seth Rollins feud seems destined to culminate at Hell in a Cell.

It has been a long journey dating back to June, involving an all-time great Lumberjack match, crumbled cinder blocks and unpaid cab fares.

With Rollins on the run from Ambrose throughout, there appears to be no better end to this feud than for both of these bitter rivals to be confined inside a cage.

But the feud still has potential for growth, even past Hell in a Cell.

Despite its purpose for finality, a Hell in a Cell match can still serve as a setup to a more ceremonial blow-off, where more is at stake.

Through more than four months of feuding, Rollins and Ambrose have only had two matches, with just one being on pay-per-view.

The resources that have been dedicated to the backstory behind the feud seem far too plentiful for just three matches in what will have been five months.

Ambrose’s month-long absence in September also justifies a longer feud that can potentially stretch until the end of the year.

Much like Hell in a Cell, December’s Tables, Ladders and Chairs pay-per-view is just another example of how the ongoing feud between Ambrose and Rollins can naturally transition into a gimmick pay-per-view that completely validates the gimmick. Hell in a Cell is validated because Rollins can no longer run away from Ambrose, who has been champing at the bit to fight him.

Should Ambrose defeat Rollins inside the Cell, he could make a case to challenge for the Money in the Bank briefcase in a Ladder match, where he would have the opportunity to accomplish his original goal of making it impossible for Rollins to ever successfully cash in his Money in the Bank contract.

In between Hell in a Cell and TLC lies one of WWE’s most vintage gimmicks in Survivor Series. Again, the feud makes for a logical use of a stipulated pay-per-view, as The Authority stable would be able to challenge Ambrose and friends to an elimination-style match.

Despite closing in on half  a year, WWE has booked the Ambrose-Rollins feud shrewdly enough so that it seems like it’s just starting to get good. Physicality between the two is at a premium, with Rollins managing to escape just as Ambrose sinks his lunatic claws into him.

WWE has done such a good job building up an appetite for in-ring competition between the two that even a Hell in a Cell match won’t be enough to satiate fans.

So why stop now?

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