Seth Rollins and Dean Ambrose's Feud Will Add Meaning to Hell in a Cell

With Dean Ambrose and Seth Rollins in the midst of an intense feud, WWE’s Hell in a Cell pay-per-view has arrived just in time to offer a climax and possibly an end to their longstanding rivalry.

This is not always the case with the Hell in a Cell pay-per-view. In fact, this seldom happens, since WWE usually shoehorns feuds into Hell in a Cell matches prematurely to honor the event’s namesake.

But in addition to Cena and Lesnar’s three-month feud, Ambrose and Rollins are also candidates to settle their conflict inside WWE’s ultimate payoff match.

WWE has impeccably timed out this feud, progressing it steadily and using the right storyline to create a need for a match like Hell in a Cell. Both Rollins and Ambrose have incentive to take this type of match.

Since Rollins has become a member of The Authority, Ambrose has been presented with so many obstacles that he needs the protection of Hell in a Cell to ensure he finally gets a proper one-on-one match against Seth Rollins.

Meanwhile, Rollins—who needs to eliminate Ambrose to ensure he is able to cash in his Money in the Bank contract without incident—could do just that with help from one of WWE's most dangerous match types. Ambrose has dedicated the past few months to chasing Rollins around, but every time he seems to get his hands on the Money in the Bank winner, Rollins is able to escape.

Nothing has been announced in terms of a Hell in a Cell match between these two, but no match is more fitting for this feud.

Ambrose and Rollins’ Lumberjack match from SummerSlam was a seemingly suitable resolution, but the match ended up spilling into the crowd and the entrance way. Once order was restored, outside interference resulted in a Rollins victory.

The cell prevents Rollins from escaping in addition to preventing outside interference, a perfect storyline reason for Ambrose to demand such a match. It also escalates what has been WWE’s best feud in 2014, thereby restoring value not only to the Hell in a Cell match but to the pay-per-view franchise as well.

Rollins vs. Ambrose should serve as a template on how to book a long-term feud that would eventually warrant Hell in a Cell.

Repeated evasion by the heel and outside interference in other match types are just a few tactics that can be used to create a demand for what is now an October tradition.

Ambrose vs. Rollins is quickly building into a crescendo. Expect the investment that WWE has put into this feud to pay off handsomely at WWE Hell in a Cell.

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