
Premier League Chairmen Can Learn from Example of Napoli's Aurelio De Laurentiis
Football club presidents are more generally renowned for their ability to make copious amounts of money rather than their wit and wisdom.
However, if you canย see past some of the ramblings of Napoli supremo Aurelio de Laurentiis, he is considered a strongly opinionated, but fair, president and does make the occasional valid point, and one especially pertinent to the Premierย League today.
I'm informed that, in a recent chat with friends, he fixed his piercing eyes on his interrogator and asked them the following:
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โMy friend, if I was to give you 20 kilos of tomatoes, 15 litres of olive oil, a few handfuls of basil, 20 cloves of garlic and 10 onions, could you make me a plate of pasta.โ
โOf course you could,โ he added. โAnd thatโs how clubs like Manchester United, Chelsea and Manchester City work. They have too much of everything. I make my pasta with a little bit of this and a little bit of that.โ

And to be fair, with Napoli once again in a Champions League spot and in the final of the Italian Cup under the management of Rafael Benitez, itโs worked quite well for him.
In the Premier League, there are clubs that have all the ingredients in an abundant garden, overflowing with riches and spoilt for choice, yet they're seemingly incapable on occasions of putting together the simplest of dishes.
Just what level of professional, headhunting was involved in the decision that saw David Moyes take over from Sir Alex Ferguson?
I am not saying thatย Moyes is not a valid manager for Manchester United, I am still convinced he will prove his worth in the season to come. But it wouldnโt have been a choice of a headhunter in another industry.
Moyes had done a good job at Everton, a club with a limited budget and realistic expectations, but his experiences in Europe were rare and unsuccessful. He had never fought for a title nor had he ever spent lots in players.
According to my sources,ย he was picked by Ferguson just months after the Scottish coach had told Pep Guardiola face to face that he had no intention of retiring.

The only thing that really matters in football is who you know, in a process that functions primarily by word of mouth. In any other industry, the selection is much more detailed, which helps you avoid mistakes.
All that also goes for Pepe Mel,ย who is battling against the illogical odds at West Bromwich Albion.
Since Melโs arrival he has managed just one win and found a side neither particularly keen nor capable of playing the type of football he would want them to.
In fact, that squad was not made by or for him, and he should have realised the job he had inย producing the goods afterย convincing players to do new things. And without enough English, that was going to be a difficult task.
So, when the players suggestedย changing things a bit, he had no choice but to let himself be led by those in the know within the club, staff and players alike.

But it doesnโt end there. Originally, he planned to come to England with his own backroom team. In the end, he came alone and now faces the task of working together with a team he doesnโt know, while simultaneously learning a new language.
And when it all goes pear-shaped, as well it might, West Brom could well find themselves understanding the phrase โact in haste, repent at leisure,โ and poor Pepe Mel, due to circumstances beyond his control, will almost certainly find himself carrying the can.
But could he have turned down the opportunity of managing in the Premier League? Never. So, if everything goes wrong, who is to blame if not the club for the choice they made.





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