WWE App Is Too Intrusive to Add to Monday Night Raw

The WWE mobile app is the latest addition to Monday Night Raw, but it’s not exactly a welcome one.

For a while now, we’ve had to sit through constant mentions of Twitter and (to a lesser extent) Tout, neither of which have exactly been earth-shattering additions to the WWE’s flagship show. 

Now, it’s the WWE app that has become the company’s latest obsession, coming mostly in the form of backstage promos interrupting matches by popping up at the bottom of our screens throughout all 180-plus minutes of Raw.

Like Twitter and Tout that were pushed before it, the WWE app is becoming just the latest overly intrusive aspect of Monday Night Raw. 

It’s almost become like that ex-girlfriend who constantly texts or calls you even though it’s widely known that you have absolutely no desire to speak to her in any way, shape or form.

Yeah, it’s gotten that bad.

At least on paper, the purpose of the WWE app should be to add something to Raw that actually benefits the show. There are so many different ways to do that, too. 

The WWE could use the app to influence the show with voting polls that aren’t obvious or rigged. The company could use the app to preview Raw or promote its latest DVD or video games. 

Instead, the WWE app has become an absolute nuisance that does not serve as a supplement to the show like it should.

Quite frankly, it’s just an interruption.

Think about it: What viewer wants to see Wade Barrett watching a match backstage while that viewer is watching the same match himself? Better yet, who wants to see a superstar cut a promo during a competitive match between two great wrestlers?

While the WWE is a sports entertainment company, the actual wrestling that goes on inside the ring is a huge part of what makes it successful. 

Unfortunately, the WWE app has evolved into a major distraction that adds absolutely nothing to what is taking place inside in the ring. In fact, it does the opposite—putting the focus on a pointless backstage promo that takes place in a small box that you can barely see on your screen. 

This is a page right out of the pro sports book. Especially during NBA and NFL games, you’ll often see an interview taking place in a box on the screen while the game is going on.

Those mid-play interviews have become a pet peeve of pro sports fans—just like the mid-match promos have for pro wrestling fans. 

After all, we don’t watch Monday Night Raw to see Randy Orton watch a match that we’re already watching. We watch Raw to see that match that Orton is watching.

It’s absurd that the WWE thinks that anyone is even remotely interested in seeing things like this happen just so it can promote a WWE app that it will probably stop pushing within the next year. 

The WWE consistently goes through these weird phases where it becomes obsessed with shoving something down our throats. 

That happened with Twitter, but the company has scaled back on pushing that social media site considerably. 

It then happened with Tout, and for the most part, Tout hardly ever even gets mentioned on TV anymore. 

Now, it’s happening with the WWE app, and we can only hope that the app follows in the footsteps of Tout and eventually goes bye bye.

Drake Oz is a WWE Featured Columnist for Bleacher Report. Follow him on Twitter!