Jon "Bones" Jones First Nike Shoe Sells out in Less Than Two Minutes

Damon Martin@@DamonMartinContributor IApril 20, 2013

Jon Jones Nike Shoe (photo by Malki Kawa on Instagram)
Jon Jones Nike Shoe (photo by Malki Kawa on Instagram)

UFC light heavyweight champion Jon "Bones" Jones had his first signature shoe released from Nike on Friday, and it didn't take long for fans to prove their interest.

The Nike Free Trainer 5.0 (Jon "Bones" Jones edition) training shoe went on sale at 9 a.m. ET on Friday, and according to the fighter's manager, it sold out online in a matter of seconds.

"Thank you to everyone who supported us today," wrote Jones' manager Malki Kawa via Instagram on Friday.  "Shoes sold out in less than 2 minutes!!!"

Friday's release was the first ever signature shoe released by Nike for an MMA athlete in the United States.  Other fighters have had Nike shoes made in their name but only in overseas markets like Japan.

Jones' shoe was released via Nike.com as well as NikeTown stores in New York and Las Vegas in limited numbers. 

A representative from NikeTown in New York City speaking to Bleacher Report on Saturday said that their stock of Jones' first shoe was nearly sold out in 24 hours.  A few sizes remain, but the majority of the shoes have already been sold in the store.

After a check on eBay.com just a day after Jones' shoe went on sale, there were already listings with Buy It Now prices as high as $1,499 with other auctions currently ongoing with numbers for the shoes at $340.

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Jones also had a signature Nike T-shirt released at the same time as his shoe, and according to Nike.com, the "Up to Me" apparel has sold out in the first day as well.

While total numbers of the shoes and shirts produced were not given, it's still an impressive feat for a first-time Nike athlete to have a sell out in that kind of timeline. 

Jones signed his deal with Nike in 2012, and this is the first series of clothing and footwear released by the sporting apparel giant since bringing him under their endorsement umbrella.

The release coincides with Jones' next fight, which takes place next Saturday night in Newark, N.J. as the headline bout of UFC 159.  Jones will take on fellow Ultimate Fighter 17 coach Chael Sonnen with the UFC light heavyweight title on the line.

Damon Martin is a Featured Columnist for Bleacher Report


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