WWE Should Allow Heel Characters to Win Consistently

One of the biggest criticisms that the WWE faced in the run up to Raw 1000 was the domination of faces on television. At that time every champion was a good guy and 90 percent of matches were being won by crowd favourites to hide the fact that the company had put themselves in a holding position until the gala event came around.

The natural assumption of optimistic fans was that the battle between good and evil would re-emerge after Raw 1000, yet this has not re-established itself at any consistent level.

Just look at Raw (08/27) where there was only one heel victor (CM Punk) in nine matches.

There are even question marks over what to designate Punk at the moment, since his role could be better described as an tweener who gathers both positive and negative reactions from the crowd.  

Certainly, Punk was the audible villain when fighting the old school favourite and huge underdog Jerry Lawler, but that reaction could be very different when he faces John Cena at Night Of Champions.

This confusion over CM Punk's current identity should not overshadow the fact that the WWE could not find one opportunity on a three hour episode of Raw to build up a heel who might challenge for a championship sometime in the future.

How many wrestlers have competed for the titles this year?

The answer is 10 in one-on-one or triple threat matches (that number is increased to 17 if you include the two elimination chamber matches), and 9 of those men have been in multiple championship matches during that time.

Considering that there have only been three champions, that is a lot of top line talent with big losses on their recent resúmes.

Challengers like Daniel Bryan, Chris Jericho and Big Show are spent forces until they get some wins under their belts. Alberto Del Rio and Dolph Ziggler are not far behind if they receive another big loss in a feud.

Yet the WWE sees no need to build more heels to come in and replace the fallen challengers.

Instead, win after win is built upon the backs of behemoth faces whose reputations as undefeatable superheroes drive the excitement out of matches however old the viewer.

Even comic-book superheroes such as Batman gets beaten down before his miraculous recoveries, which suggests that he is beatable. The same cannot be said about Sheamus or John Cena.

This is not to say that there have not been notable bad guy victories since Raw 1000, with notable victories for Brock Lesnar over Triple H and Dolph Ziggler "retiring" Chris Jericho headlining either pay-per-views or episodes of Raw.

Also both minor championships have changed hands as Miz has claimed the Intercontinental championship from Christian and Antonio Cesaro took the US Championship from Santino Marella, but these events can be picked out so easily due to their rarity.

In fact Cesaro's continued success against Santino is the only continued winning streak that a heel has maintained since Raw 1000. The last heel run standing against Cesaro's was Damian Sandow's (against Brodus Clay), and that ended in a tag match on the aforementioned Raw.

Without rising heels to add a fresh direction to the title picture, the banality that currently reigns supreme is set to continue.

Therefore it is a must that WWE allows heels to win consistently on Raw and SmackDown so fans see them as a genuine threat. The possibility that the face may lose drives the crowd's reaction, so the loss of legitimate challengers is going to hurt the reaction that a fan favourite receives and people will be turned off the product.

The WWE's future will brighten significantly when evil truly rivals good once again.