WWE Raw: DJ Pauly D Will Add Nothing to the Go-Home Episode

The last episode of Raw before SummerSlam 2012 will have plenty of dynamic, entertaining moments.  DJ Pauly D won't be providing any of them. 

WWE.com announced that the Jersey Shore cast member will serve as Raw's Social Media Ambassador. 

While it's clear that WWE is trying to bring in new fans and drum up interest via name power, Pauly D isn't the answer.  He will do less for Raw than Charlie Sheen did for Raw 1000. 

Pauly D Is the Wrong Guy

In the past, select celebrities have played a major role in expanding WWE's audience and drawing money. 

Pauly D lacks what it takes to be among them. 

The Jersey Shore star turned DJ turned entrepreneur isn't particularly funny or charming.  He doesn't emit a tough-guy aura like Mike Tyson or Floyd Mayweather. 

Pauly D isn't even all that famous.  He's a C-lister at best. 

Wrestling's fascination with the Jersey Shore cast is baffling.  Snooki had a match at WrestleMania.  Angelina worked for TNA. 

Did either of them better the product or help the ratings?

Jersey Shore's audience is young.  Tapping into the youthful demographics is heavily desired, but one can't just yank a fad from MTV and insert it into a place it doesn't belong. 

Pauly D is just a guy who happened to be on TV.  He isn't going to affect Raw’s ratings in any significant way. 

Social Media Ambassador Is the Wrong Position

Charlie Sheen proved on Raw 1000 that the Social Media Ambassador position is a failure waiting to happen.

WWE fans don't care about what a celebrity is tweeting or posting on Facebook about Raw.  If they are the type to dig into social media during the show, they're more likely to trust and respect the opinions of their peers. 

Sheen did his best to sound interested in the happenings on Raw, but what kind of insight can someone so distant from the sport offer?  What Pauly D does in the social media spectrum won't be of any substance to WWE fans.

Were he super famous, people would pay attention regardless of that fact.  If Michael Jordan were to send out his thoughts on Raw via the Internet, the wrestling world would listen despite his lack of qualifications. 

Pauly D isn't MJ.  He'll simply be part of the white noise that is social media. 

Thankfully, appointing Pauly D and Sheen Social Media Ambassadors is less intrusive for WWE fans than when folks like Jeremy Piven were hosting Raw. 

Pauly D's position should hopefully also keep him out of the ring.  

He will apparently be the headlining DJ at the SummerSlam VIP party.  That is a far better fit for him.  Why not just have do that and fill up whatever airtime they plan on giving Pauly D to wrestlers?