WWE Raw Must Embrace Hardcore to Help Sell the Money in the Bank PPV

Tonight's WWE Raw must showcase hardcore action and high-flying manoeuvres to entice the audience to buy Sunday's Money In The Bank pay-per-view.

Normally, such measures are unnecessary, since the natural build up to the event showcases talent who are willing to put everything on the line at their once in a year, or sometimes once in a lifetime, opportunity at getting a title shot.

This year is different as the 'former WWE champion only Money In The Bank match' has four contestants who are not known for their aerial abilities, while the World Heavyweight championship match has received little attention outside qualification matches.

There hasn't even been a ladder on television to promote the match itself.

To rectify this issue, the WWE must throw caution to the wind and have a mix of hardcore matches and backstage segments that emphasizes the potential brutality of the upcoming event.

An additional bonus would be for the commentary team  to build the tension by bringing up notable injuries like the one Sin Cara suffered last year

The participants for the World Heavyweight Championship Money In The Bank match are well balanced to highlight the dangers of such a match up, so these are the wrestlers who need to be involved in the gimmick matches.

Cody Rhodes, Dolph Ziggler and Tyson Kidd are all capable of pulling out a flashy move or two to woo the audience, while Tensai can continue with his current storyline and show how dangerous weapons can be.

Selling this match to the audience should be easy as the World Heavyweight Championship Money in the Bank ladder match is full of young and hungry wrestlers who will put everything on the line for their opportunity.   

The Money In The Bank match for a shot at the WWE title might need a much harder sell, as at least one of the contestants (John Cena, Big Show, Kane and Chris Jericho) must show they have the legs to get up the ladder without the help of a backstage assistant.

This may seem a little unfair on the participants of the match, but the quartet are not the most agile wrestlers out there.

Jericho was once a top flyer but his offense has been predominantly ground based for the best part of a decade. Kane flies of the top rope but has mainly been a bit player in previous Money In The Bank affairs despite collecting the win in 2010, and Big Show needed a special ladder in his last appearance.

Add the fact that all three of these men are over 40 and there is little hope for a spectacular match.

John Cena could save the day as he has one stellar ladder matchup on his resume. At Unforgiven 2006, Cena defeated Edge in a TLC match that every wrestling fan will remember.

The only problem is that Cena has never managed to recreate that magic with anyone else, and Edge is known for being a master of such matches.

Due to the limitations of size, age and weight, these four wrestlers will not help their cause by trying to emulate high flyers, which is why the hardcore side of the Money In The Bank match must be emphasized.

All of these men have the capability of getting the best out of a weapon, whether that's through the brute force of Big Show and Kane or the innovations of Jericho and Cena.

Making the Money In The Bank match far more about who can brutalize his opponent until they have an open shot at climbing, rather than the whole fight being a mad dash for the belt, may even be refreshing.  

Both the WWE and World Heavyweight championship Money In The Bank ladder matches are very important to the WWE as the winners of the event can emerge into popular focus as a new champion at any time.

This makes it imperative that the WWE has as many viewers tuned in to the Money In The Bank PPV as possible, and reminding the fans of the hardcore nature of the event is the best way to do this.