AFC South Weekly Recap: What Did We Learn This Week?

Welcome to "What Did We Learn This Week?" Every week, I'll struggle to put a bow on the coverage of the AFC South, as well as figure out how to appropriately punctuate a declarative sentence ending with a question mark.

The news moves so fast every day that it can be hard to separate the vitally important from the tired and mundane.

The two biggest stories of the week media-wise were the unveiling of the new Nike jerseys and the release of the preseason schedule. These whoppers sucked all of the air out of the room and led to countless, breathless SportsCenter segments, even though neither bit of "breaking news" had enough substance to fill a tweet, let alone an article.

Here's what did matter this week in the AFC South:

• Teams continued to round out their rosters. Leger Douzable and Tim Shaw were inked by the Titans. The Texans brought back Quintin Demps. The Colts added a nose tackle in Brandon McKinney. These are all depth and special teams kinds of signings. They aren't sexy, but they make a heckuva lot more difference to the season than who plays who in preseason Week 4.

• Tom Moore gave a huge endorsement to Andrew Luck. I don't feel like this got quite enough attention. It's a great story for several reasons. It means that Luck is smart to go to Moore for mentoring. Moore echoing the "Luck is the next Peyton" mantra carries more weight than almost anyone one else saying it. Finally, it upped the stakes on the Colts drafting Luck. If they were to do something crazy, they'd never be forgiven in Indianapolis.

• The Jaguars media and coaches engaged in honest, straight talk about Blaine Gabbert. I'm very impressed with Jacksonville. There's the requisite dose of encouragement for Gabbert, but the media and coaches both struck a very honest tone about his struggles. It's fine for the team to back and support the young quarterback, but I don't sense blind allegiance to him, either. Everyone wants it to work out, but if Gabbert doesn't take big strides this year, I think the franchise is emotionally prepared to move on from him and not waste four years proving what it'll already know in its heart. That's a mature attitude and will bode well for the franchise either way.

So tune in next week to find out what you already know, as well as to enjoy more grammar humor, because—let's face it—if you don't laugh at punctuation jokes...uh, you probably didn't get beaten up much in high school.