St. Louis Rams Begin Contract Talks with Receiver Brandon Lloyd

While retaining wide receiver Brandon Lloyd was always the ideal scenario, at least according to fans, there was always the possibility of Lloyd following Josh McDaniels to the New England Patriots.

After all, the last two seasons have been the best of Lloyd's career, and Lloyd doesn't hesitate to credit McDaniels for that fact.

That being said, if you had thought that Lloyd was ready to sprint away from the Rams and their abysmal 2-14 record, you might find relief in knowing that's not the case.

Not yet, at least

It's being reported that Rams COO Kevin Demoff began the negotiation process with Lloyd in Indianapolis during the NFL Combine, and that there are plans to continue those discussions as the offseason progresses.

Including his five games with the Denver Broncos before being traded to the Rams, Lloyd finished with 966 yards and five touchdowns last season. It was the best single-season performance by a Rams receiver since Torry Holt in 2007 (1,189 yards, seven touchdowns).

In 2010, Lloyd led the entire NFL in receiving yards (1,448) and finished with 11 touchdowns.

However, it's important to note that his total number of receiving yards over the last two seasons (2,414) exceeds the total number of yards from his first seven seasons combined (2,370).

On top of his questionable production in the past, he's also turning 31 years old before the start of next season.

Lloyd is undoubtedly an important part of the Rams offense moving forward, but he's clearly not worth overpaying for. This is especially the case since there are younger receiving options in free agency, such as Vincent Jackson and Stevie Johnson.

The Rams will likely do everything in their power to retain Lloyd, but don't expect a monster contract.

In 2010, the Baltimore Ravens signed Anquan Boldin to a four-year deal worth $28 million, which is likely similar to the deal that Lloyd will ultimately receive.

If Lloyd does get away, the front office must explore every avenue in an attempt to replace his production.

Sam Bradford's career simply cannot afford another year with little to no firepower on offense.

Steven Gerwel is giving away a Rams jersey to one of his readers. Just follow him on Twitter @Steve_Ger by March 5th to enter for a chance to win.