WWE: Why Vince McMahon's Brand Has Finally Gone Stale

David Levin@@davidlevin71Senior Writer IIFebruary 16, 2012

WWE: Why Vince McMahon's Brand Has Finally Gone Stale

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    Has the king finally lost the "Midas Touch"?

    For the past four decades, everything Vince McMahon has touched turned to gold. Wrestling, movies, entertainment and stock in a company he made public to trade on the New York Stock Exchange.

    It stands to reason after such a run, every once in a while, things will break down or shut down for a bit, but McMahon and the creative writers in the WWE have hit a wall with both brands of sports entertainment and no matter how much Vinnie Mac wants to branch away from the idea of "wrestling" and more toward the "entertainment" value, he is slowly losing fans because they are tired of the same old dull routine.

    The WWE is still the king of wrestling and will not be knocked off its perch anytime soon. There are too many reasons why TNA keeps dropping a very heavy medicine ball.

    If Vince is to jump back on the horse and rally the troops, then these things many things have to happen. But for these reasons, the brand of wrestling is not what it used to be.

Uncompleted Storylines

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    The "Conspiracy" is one of the most recognizable plots that just failed.

    Injuries, lost subplots and bad writing all contributed to it. But in the grand scheme of things, there were ways to make this idea work and creative writers just dropped the ball.

    Every time we see a story idea go askew, we see it as being thrown on a wall and hoping all the puzzle pieces stick at once.

    There are not enough "solid" stars to see that through and the ideas suffer and the fans are left wondering what happened.

Too Many Wrestlers, Not Enough Belts

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    There are four major belts in the WWE among the men, a women's title and a tag team title.

    And there are more than 30 wrestlers all vying for those straps. Either the brands are watered down or there is a need for more involvement with management to create more titles so there is more competition.

    Could a "Hardcore Title" or a "Divas Tag Team Title" help for better competition? Yes! It would also increase feuds and rivalries, which make the small screen more interesting.

Relying Too Much on Veterans

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    John Cena, The Undertaker, Mark Henry, Big Show.

    Drew McIntyre, Cody Rhodes, The Miz, Dolph Ziggler.

    The WWE (and TNA for that matter) need to get the younger guns more involved. While Cody Rhodes has the Intercontinental Title and Daniel Bryan is the World Champion, there needs to be more challengers like McIntyre, Brodus Clay and Kofi Kingston.

    We need to see fresh faces make an impact. Creative needs to allow this to happen.


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    They are a fact of the business, but the company looks more like a MASH聽unit these days.

    We can probably chart this back to the retirement of Edge back in 2011 when this epidemic started. And it has not let up.

    Alberto Del Rio, Randy Orton, Rey Mysterio, etc. They all have had a profound effect on the way things have been written and re-written in scripts and stories.

    If the injuries are limited, we can see some amazing matches. But injuries are part of the game and writers need to adjust and have backup plans, which has not happened.

Too Much Emphasis on Entertainment

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    Vince wanted to get away from the "wrestling" aspect of the business and focus on the entertainment value.

    Note to Vince: Fans want wrestling. They want CM Punk and Daniel Bryan. They want Cody Rhodes and Christian. They want what wrestling used to be.

    Wrestling is an art form. It draws us in and keeps us glued to the screen. Too many PPV聽events, bad stories, odd characters and getting away from what made this company famous is starting to become its downfall.


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