LSU's Brian Kelly: Oklahoma State Using QR Codes on Helmets 'Doesn't Feel Collegiate'

Oklahoma State announced last week that it intends to use QR codes on helmets this season to allow fans to contribute to the team's general name, image and likeness fund, but LSU head coach Brian Kelly doesn't agree with the addition.

Per Ryan Aber of The Oklahoman, Kelly told reporters during an SEC teleconference that Oklahoma State's idea for the QR codes "just doesn't feel collegiate for me."

Kelly explained that he understands NIL rules aren't going anywhere, but he believes things related to NIL should be kept apart from typical gameplay.

"For us, we can keep NIL off the field," Kelly said. "I think we can generate the things that we need here at LSU separate from the game-day atmosphere, the collegiate kind of feel that you have. This is just my personal feeling, putting a QR code on your helmet just doesn't feel collegiate for me. As much as we can continue to keep this game when the band and college-aged kids playing the game, [we should]. I get it, right? NIL is here to stay and that's great, but I think we can be separate from that and still, at the end of the game, go to work on NIL."

Oklahoma State is hoping the addition of QR codes for the general NIL fund can help benefit the players who don't have the benefit of multiple lucrative deals like some of their peers.

"This is a revolutionary step forward to help keep Oklahoma State football ahead of the game," head coach Mike Gundy said when the QR codes were announced. "It gives a chance for everyday fans across the world to have a real impact when it comes to supporting the NIL efforts for Cowboy football. I'm thrilled about this opportunity for our players."

Despite Kelly's gripe, Oklahoma State's venture shows the university's commitment to adapting to the ever-changing landscape of college sports. If the players benefit from it, there won't be much for Kelly or other coaches to complain about.