LeBron James Previews Kendrick Lamar's New Album Before Release on Instagram

[Warning: Lyrics contain profanity] 

The day before Kendrick Lamar is slated to release his newest album, LeBron James teased snippets of Damn. through an Instagram story. 

Last year, the influential NBA superstar successfully encouraged Lamar to release an album of untitled tracks. The rapper complied with untitled unmastered. 

Now the Cleveland Cavaliers icon is using his immense popularity to promote Lamar's music. On Thursday, he amplified excitement for Lamar's upcoming album by jamming out to his unreleased songs. Bleacher Report's Tyler Conway shared some of the 15-second clips on Twitter: