As the Great Sports Drink War continues to rage unabated across this land of ours, it would appear the Powerade faction sustained a bitter defeat Thursday night.
Cameras picked up incidental footage of a crushing Gatorade coup behind the New York bench during the Cleveland Cavaliers' home opener against the New York Knicks. A Cavaliers water boy in charge of hydrating the visiting team was caught slipping G-juice into the team's Powerade bottles.
Here's a GIF of the subterfuge. It was only a matter of time until the jarls of Big Sports Drink turned to cloak-and-dagger shadow games to sabotage their enemies.
Is this a fatal blow for Powerade? Can you come back after your brand has been (perhaps literally) diluted during what one excitable man called "one of the biggest sports events...ever"?
It seems like an uphill battle, but if the Cavaliers can lose the most hyped home opener in sports and soldier on, this company will have to, as well.
Protect your neck, Powerade. It's a long season, and the competition has already thrown down the gauntlet.
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