WWE Survivor Series 2011 Buyrate: What Did the Rock's Return Draw?

Justin Watry@@JustinWatrySenior WriterDecember 21, 2011

NEW YORK - JANUARY 20:  Actor Dwayne Johnson attends the NHL Powered by Reebok Store to promote 'Tooth Fairy' on January 20, 2010 in New York City.  (Photo by Stephen Lovekin/Getty Images)
Stephen Lovekin/Getty Images

WWE Survivor Series was just last month. Fans around the world were excited about The Rock returning to the ring for the first time in seven years. The show also had a few big matches.

CM Punk vs. Alberto Del Rio for the WWE title was interesting. Mark Henry defending the World title against Big Show was a good battle. However, everybody had all eyes set on The Rock.

Deny it all you want, but this was about The Great One teaming with John Cena to take on The Miz and R-Truth in the main event. With that being said, preliminary buy rates for the event are in!

WWE Survivor Series 2011 drew 280,000 buys, up from last year's 244,000 buys. The 2009 show did even less than that at 235,000 buys. It is noted in the report that the number will likely increase, as this is just the first number.

It is certainly a good raise from previous events. Nobody can deny that it was a success. With PPV buy rates struggling, any large number of buys is welcome.

However, it has to be disappointing. The Rock returning to the ring only added 36,000 extra buys from last year's event? Come on!

Video Play Button
Videos you might like

I said it during the build up, and I will repeat it again. The WWE never made it feel "special." The Rock was returning in his first wrestling match. Instead, the focus was if he and Cena would get along.

There should have been video packages of The Rock's first match, and maybe of his final match in 2004 teaming with Mick Foley? The ONE great video they showed was during the PPV.

I am sorry, but that is not going to get you extra buys. The show had already started.

On the flip side, the number still saw a nice gain. WWE has to be happy with the extra revenue. The Madison Square Garden crowd was packed. The buyrate went up. Ratings saw a little increase before the event.

All in all, I do not know how to take this number. It really is a double edged sword here. My only concern is how much this affects the Wrestle Mania 28 buy rate. Will it help or hurt the number next spring? Let me know below...

UPDATE: A new report says the number is even higher at 300,000 - 310,000 buys.

REMINDER: I am now on Twitter @JustinWatry! I give every new follower a special shout out, so do not be shy...thanks.


The latest in the sports world, emailed daily.