2011 NBA Free Agents: Why Teams Should Pursue Kris Humphries' Media Circus

Many teams are going to be put off by the media circus that follows free agent Kris Humphries, but teams in need of exposure shouldn't hesitate to bring in Kim Kardashian's reality co-star.

Humphries is now one of the most famous players in the entire NBA. He made the otherwise irrelevant Nets a topic of discussion.

It wasn't negative exposure for the team and it got the franchise in the spotlight. Why wouldn't a struggling team want to pursue him?

He's not a superstar on the court by any means, but he averaged over a double-double a game over the course of last season and has proven that he can help a team.

For teams in small markets or struggling teams in huge markets like the Nets, he's the sort of media lightening rod they need.

Humphries is a household name that isn't going to cost an arm and a leg to bring in.

What other acquisition can generate this sort of PR and spark the interest of new fans? He offers a lot of publicity, regardless of what he does on the court.

Everyone in the NBA can be classified as a celebrity, but his brief relationship with Kim K. has made him a pop culture icon.

It's absurd, it's inexplicable, but it's reality.

Teams should jump at the chance to bring in a media circus at a bargain rate. Some will view it as a distraction, but others will undoubtedly see the benefits that come along with giving Humphries a roster spot.