NASCAR Sprint Cup, NFL and MLB: What Is It with Healthy Breasts This Month?

Yuniesky Betencourt of the Milwaukee Brewers steps to the plate wielding a large, pink sword. Ndamukong Suh of the Detroit Lions wears a hot pink beanie, ready to hurt people in the worst way. 

NASCAR Chevrolets have lined most of their cars in pink tinges; if the car is not adorned in pink, then the team wears some kind of pink up through the top echelons.  This includes Hendrick Motorsports Crew Chief Chad Knaus, head of the No. 48 Lowe's Chevrolet, driven by five-time champion Jimmie Johnson.

Are they getting softer?  Are they trying to attract a broader female demographic?  Perhaps both are true. 

October is officially Breast Cancer Awareness Month.  It is truly the month to save the ta-tas.  This is a wonderful and honorable cause.

I, however, wonder why just boobs? There are so many good causes around the world. Why are American sports so focused on the female breast?

I am not trying to dissuade the trend, as I support the cause 100 percent. I lost my grandmother to it. 

It is just puzzling how professional sports, as a whole, have rallied around this cause. Do they love breasts that much?

Perhaps they do. 

But, there are so many more just and admirable causes to support: human trafficking, world hunger and post traumatic stress disorder come to mind quickly. 

There also exists a partial generation of military veterans in the United States with arms ripped off, legs ripped off and eyes destroyed from improvised explosive devices encountered in both Iraq and Afghanistan.

Those guys deserve their own year.  But professional sports chooses to honor them in a different way; they get weekends and specific holidays.  I suppose it evens out over the course of a year.

In no way do I mean to reduce breast cancer to a secondary or tertiary plight, but there are other causes that are equally admirable with which professional sports could support.

Professional sports does a decent job in supporting honorable causes in a respectful way,

Still, it is difficult to separate the male dominated sports world with the particularly female plight of carcinogens and tumors in their breast tissue. They are almost completely different entities.

Former CEO of Apple Steve Jobs recently passed away from pancreatic cancer, a much more lethal form of the disease than contracting it in the mammalian protuberances.  Perhaps we should focus more effort to cure that?

In summation, three cheers to professional sports for being the bra (literally) for the endemic of breast cancer in the United States.

Still, it is a conundrum: why this, and not something else?