Bob Arum vs Lou DiBella: Can Sergio Martinez vs Julio Cesar Chavez Jr Happen?

Bob Arum, head of powerful boxing promotion machine Top Rank, has big plans for his 25-year-old new WBC middleweight world champion Julio Cesar Chavez Jr.

He wants to match Chavez Jr. against Puerto Rican superstar and WBA light middleweight world champion Miguel Cotto.

This would give Chavez Jr. his first super fight and it would give Cotto the chance at a world title at a record fourth weight division, something no other Puerto Rican has accomplished so far.

Sergio Martinez seeks to interrupt though. Martinez is currently the WBC Emeritus middleweight champion and has the right to order an immediate shot at the world title.

Unlike Cotto and Chavez Jr., Martinez is promoted by Lou DiBella.

Arum's response to this was as follows according to boxingscene.com:

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"His promoter has to go out and build Martinez...Look the guy KOs Paul Williams and he is real hot but then he sits around, he's inactive except for one HBO fight against a guy whose name I cannot even pronounce."

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The man who Martinez fought last was Sergei Dzinziruk, a light middleweight world champion who moved up to face Martinez. He was undefeated at the time.

Arum considers Martinez to not be enough of an attraction to warrant a match against his fighters.

Lou DiBella had more than a few words for Arum delivered through boxingscene.com:

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"Yesterday Bob was lying, and today he's still lying...I'm sick of sitting there and being criticized by a man whose legacy will be the destruction he did to an industry....Every fighter that is promoted by another promoter or provides any level of competition is not a pay-per-view fighter to him."

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DiBella continued his rage-filled tirade, naming past opposition to Top Rank's biggest star Manny Pacquiao and questioning their pay-per-view drawing ability.

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"So Clottey is a pay-per-view fighter? 'Marga-cheato', who shouldn't be allowed in a boxing ring, is a pay-per-view fighter? Shane Mosley, who just put on one of the worst pay-per-view fights in boxing history is a pay-per-view fighter? Why is it that Sergio Martinez is not a pay-per-view fighter? Because he would school Chavez and destroy him like the fraud he is."

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Martinez has been trying to capitalize off the surge in popularity he's experienced ever since giving Paul Williams a fight of the year candidate in 2009 and defeating Kelly Pavlik and Paul Williams in a rematch in 2010.

Now Martinez stands at a crossroads in his career. He's 36 and doesn't have time to wait to get any bigger. If he's going to have a few big fights, they have to come soon.

Arum and former rival Oscar De La Hoya of Golden Boy Promotions recently made amends to make way for future boxing business together.

It seems Arum and DiBella may eventually have to do the same in order to give Martinez the fights he wants if the war of words between the two gets any worse.