Aaron Rodgers: Is There More 'Green' and 'Gold' in His Future?

Aaron Rodgers will literally have millions of eyes on him come Super Bowl Sunday.

Mega-millions.

Which leads to the question: Is there more "green" and "gold" in the offing for the Green Bay Packers quarterback?

That's green as in moolah, greenbacks, dead presidents, simoleons. You know, endorsement dollars.

If the Packers find a way to beat the Pittsburgh Steelers in this upcoming tussle for the Lombardi Trophy, it could be No. 12 as a possible game MVP candidate.

Which brings us to the economics of the situation. What's on the line for Rodgers in terms of additional money?

The biggest endorsement star among NFL players is Peyton Manning. He's everywhere, pitching everything. Super Bowls wins can deliver opportunities galore.

Drew Brees cashed in last year as the game's MVP.

Among those millions of viewers will be product brand managers, and they're looking at the MVP as a potential pitchman.

They're looking for someone well-known, someone who is well-liked. They search for appeal, awareness and influence. They like trendsetters.

Rodgers has been playing in a small market and is still regarded as a lesser-known commodity in the endorsement world. Super Bowl Sunday can change that.

There's this thing called the Nielsen/E-Poll N-Score that ranks more than 1,000 sports figures on appeal, awareness and endorsement potential.

Would it surprise you to know that Manning's N-Score is 262?

Tom Brady's is 131.

Okay, three guesses to get Rodgers' N-Score?

You guessed 100? Try again. You guessed 50? Nope. How about 25? Wrong.

Rodgers' N-Score is 14. That's two points higher than the average NFL player. It's two points lower than the 16 for Michael Vick.

There's good news for Rodgers, and that is a Super Bowl MVP award can change that in a split second.

This particular poll surveys people age 13 and above. Half said they "like" Aaron or they "like him a lot." That's a good start for No. 12.

When they talked to women, 48 percent found Aaron "fit" and "talented." Only 27 percent said he was "confident" and 21 percent deemed the Packer quarterback "cute."

Now, when they asked the guys, the "talent" nod jumped to 62 percent, "confident" rose to 36 percent and "fit" came in at 40 percent. Geez, you mean 60 percent think this guy isn't fit? Well, there's the flaw factor right there.

Oh, yes, we forgot about the "cute" question for the guys. Well, take comfort in the fact that only 8 percent of the men found Rodgers to be "cute."

So you can see that although he's no Peyton Manning, Rodgers has a way to go as far as public profile and national awareness.

Sixty minutes in Dallas can change all that. Sixty minutes means possible millions.

There's stuff like the cover of Madden, Disney and who knows what else.

The good news is that Rodgers is in that "glamour" position, quarterback.

Yes, you can see the irony in the "green and gold" Packers colors factor that could lead to more "green and gold" for Rodgers.

Oh, in case you're wondering, the last Packer to go huge on the N-Score was this rube from Kiln, Mississippi.

Some guy named Favre held an N-score of 558 back in 2008.

Yeah, comfortable jeans and football in the mud.

A big Super Sunday from Rodgers might get him more than that.