Elliott Sadler and Sponsor CitiFinancial Are Headed To Kevin Harvick Inc.

Sal Sigala Jr.Senior Analyst INovember 5, 2010

LOUDON, NH - JUNE 25:  Elliott Sadler (L), driver of the #19 Stanley Ford, talks with Kevin Harvick, driver of the #29 Shell/Pennzoil Chevrolet, on the grid during qualifying for the NASCAR Sprint Cup Series LENOX Industrial Tools 301 at New Hampshire Motor Speedway on June 25, 2010 in Loudon, New Hampshire.  (Photo by Todd Warshaw/Getty Images for NASCAR)
Todd Warshaw/Getty Images

Kevin Harvick Inc. announced today that Elliott Sadler will drive in both the Camping World Truck Series and the Nationwide Series when the organization expands its NNS program in 2011.

Sadler, who signed a contract back in June with JR Motorsports to compete in 10 races with sponsor Realtree Outfitters on the hood of the No. 88 Chevrolet, will be competing in the No. 2 Realtree Outfitters KHI Chevrolet truck this weekend at Texas Motor Speedway.  

Kevin Harvick Inc. also finalized a multi-year deal with CitiFinancial to be the team’s primary sponsor on the Nationwide Series car, along with running select events in the NASCAR Camping World Truck Series.

Sadler will begin his tenure with KHI at Homestead-Miami, where he will run the No. 2 CitiFinancial Chevrolet in the Camping World Truck Series.

"DeLana and I couldn't be happier to bring Elliott Sadler on board at KHI," said KHI co-owner Kevin Harvick. 

Harvick also added that, "I think when you can bring somebody with that kind of experience to a team; it brings a very credible element to the program because he's a proven winner in the Cup, Nationwide and Truck Series.” 

“We've been able to win two championships in the Truck Series, and I feel like the next step as a company is to pursue the Nationwide Series championship and I think Elliott Sadler is the right guy for the job.”

Sadler, who comes to the team with, five wins, 19 top-five and 38 top-10 finishes in 130 starts, added that, "Kevin and DeLana and everyone at KHI have really rejuvenated my career,"  

Sadler also added that, “We're committing to race for the Nationwide Championship in 2011. We're going to kick this partnership off in Homestead and spend all winter getting ready to run for a championship." 

Sadler will be reuniting with a former sponsor when he added that, “CitiFinancial is a partner I worked with when I drove for Robert Yates. We had a lot of fun during those days, and I feel like this time around is going to be even better.”

CitiFinancial, which has maintained a strong presence in the sport since 2004, announced earlier this year that it will be changing its name and will use this sponsorship as a key platform to launch that new brand.

Mary McDowell, President and CEO of CitiFinancial North America stated, "We are thrilled to expand and enhance our incredibly successful presence in NASCAR. Our customers and employees are huge supporters of this great sport, and we could not be happier teaming up with Kevin Harvick Inc. and Elliott Sadler.”

McDowell finished with, “By partnering with KHI and Elliott, we have a powerful platform from which we can support our new brand and our business overall.”   

Harvick added that, "We are also very pleased to be joined by a new partner at KHI. CitiFinancial has been involved in NASCAR for many years, and we are proud they decided to join KHI.  Next season, we look forward to taking them to Victory Lane and racing for a championship."


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