Ron Artest: Newest Spokesmodel For Rosetta Stone!

Playing second, third, fourth, perhaps even fifth-fiddle in the scheme of things in Los Angeles, Ron Artest decided he needed to get some more attention.

In comes Rosetta Stone!

Eager to reach a new consumer group (millionaires that they can overcharge), Rosetta Stone reached out to the NBA's most eccentric player, Ron Artest.

Unable to afford the astronomical fees to advertise on the scorers table, or on billboards around the arena, Rosetta Stone took an inside route to advertise somewhere right up in a players face... The side of Artest's head.

While the new advertising campaign consists of such bright slogans as; "Bilinguality: The only way to curse at a ref an avoid a technical!", Rosetta Stone management is also hoping to appeal to bench players with time to waste during games.

In fact, they are already reaching out to Artest's teammates!

Lakers benchwarmer Adam Morrison is next in line to join the Rosetta Stone team. When interviewed, he was ecstatic about the opportunities that learning a new language could open up.

"This mustache, which is so awkward here in America, is considered stylish and sexy in Europe! All I have to do is learn a new language, and my mustache automatically transforms from American-pedophile to Euro-heartthrob!"

Artest though, also has other motives for becoming a partner... Learning a few new languages himself.

"Lately, i've been trying to communicate with DJ (Mbenga) on the bench, but I just don't understand him! He is always smiling though when he talks, so I feel as though i'm missing out on some funny joke!" Artest said.

While Rosetta Stone is still working to cement individual deals with teams around the NBA, the Lakers are happy to be a labrat for the experiment. All the Lakers but one that is.

When Kobe Bryant was asked about Rosetta Stone's work with the team, he seemed perturbed, commenting, "I think Ron-Ron is trying to seduce my wife in French!"