Tiger Woods announced on Wednesday he is scheduling an 11 a.m. press conference Friday to talk about the "incident" that has completely derailed his life.
While scheduling a press conference is a good start, Tiger's spokesperson also informed the press Tiger only will be speaking to a small group of mostly handpicked reporters and won't be taking any questions.
For a guy who excelled at controlling his image for so long, he certainly has forgotten how modern media works.
Getting in front of the cameras and addressing the issue is a great first step to putting his very public fall from grace behind him and getting back to winning championships.
However, what Tiger is failing to realize is that by not taking questions, every reporter at every tournament he enters will be shouting the questions at him. When he gets up at the end of the round to take questions, they'll ask about the alleged sex tape and other shenanigans most frat boys only dream about performing.
People are curious as to which version of the events that led to Tiger's car accident are true. They also want to know all the lurid details of Tiger's sex life even if they say they don't care.
Nothing gets the public's attention like a good sex scandal. Professing not to care is great, but the tabloid sales say otherwise.
Tiger is choosing to speak from the clubhouse at the TPC Sawgrass in Ponte Vedra Beach, FL. Why he chose that venue is unknown, but it is very close to his home.
What is certain is that Woods will tell us what he wants us to know, likely leaving most of the details everyone wants to hear out of his statement.
While the debate over what right any of us have to know about Tiger's private life is a valid one, the court of public opinion does not care what Tiger thinks.
When Tiger finally learns that being the most famous golfer on the face of the planet means "private" pretty much goes out the window, that will be the interview worth reading.
Look for the Oprah interview right before the Masters.