SAN FRANCISCO, CA (January 8, 2010)—Women’s Professional Soccer has been a strong proponent of using social media as a powerful fan-engagement platform. The league surpassed 200,000 Twitter followers on its Twitter.com/womensprosoccer account last week to start the New Year.
The benchmark continues the impressive growth that WPS has seen in its social media platforms. Recently, WPS was listed in USA Today Snapshots ® stat of the day in the December 3 sports section as fifth among sports leagues for Twitter followers behind the NBA, NFL, MLB and NHL.
“We are proud of the growth of our social media initiatives and continue to use it as an important and efficient medium to engage with our fan base in meaningful, compelling ways,” said Head of New Media Karyn Lush. “We expect to have more in store for the 2010 season for WPS fans.”
For the 2010 WPS Draft, WPS will offer immediate behind-the-scenes draft news and a variety of updates by posting TwitPic and TwitVid to its account. “We don’t have the benefit of live television coverage that other leagues might at the draft,” said Lush. “So this is a great way for fans to get immediate results, interviews, color and reactions from draft day.”
WPS was an early adopter of Twitter and became one of the first leagues to integrate it as a medium to deliver news when WPS announced the allocation of the U.S. National Team players to its teams via Twitter in September 2008. The league then used Twitter for fans to follow the 2009 WPS Draft in real-time.
In March 2009, the league integrated Twitter with sideline “tweets” coming from select players on the gameday roster during its WPS Inaugural Match on March 29, 2009 and continued to use Twitter during games on a trial basis throughout the season.
WPS incorporates other social media platforms as well, and will integrate its Fan Corner into the 2010 WPS Draft. The league will run a unique giveaway promotion in which the first person to correctly predict all 11 names of the first round draft picks with correct teams will win a prize.
Contestants must enter by submitting a comment on the Fan Corner at fancorner.womensprosoccer.com . The contest will be promoted on WPS’s Facebook account at facebook.com/womensprosoccer .
About Women’s Professional Soccer (WPS)
Headquartered in San Francisco, Women’s Professional Soccer (WPS) is the world’s premier soccer league for women with nine teams across the United States featuring the best players from around the world. WPS completed its inaugural season in August 2009 as Sky Blue FC of New Jersey became the first-ever WPS Champions.
In 2009, WPS consisted of seven teams each playing 20-game schedules from March-August including the Boston Breakers, Chicago Red Stars, FC Gold Pride (Bay Area), Los Angeles Sol, Saint Louis Athletica, Sky Blue FC (NJ/NY) and Washington Freedom.
For 2010, expansion teams Atlanta Beat and Philadelphia Independence will bring the league to nine teams with the WPS opening weekend scheduled for April 10-11. For more information, visit the WPS official website at www.womensprosoccer.com or follow all the news at www.twitter.com/womensprosoccer .
The previous story is excerpted from a press release by the Women's Professional Soccer league and reposted as part of an agreement between Bleacher Report and the league. What's News is the alternate profile of Bleacher Report columnist, Todd Civin, and is used to post press releases for the WPS, the AHL and the NY-Penn Baseball League.