Lowes Companies Inc. announced today that they will be extending Jimmie Johnsons sponsorship deal all the way through the 2013 season, along with Hendrick Motorsports who extended Johnsons contract keeping him behind the wheel of the No. 48 through the 2015 season.
"Jimmie Johnson and Hendrick Motorsports are a key part of our marketing efforts and outreach to our more than 225,000 employees," said Robert A. Niblock, Lowe's chairman and CEO. "We believe this is the best combination in racing, and we're proud to have Jimmie carry the Lowe's name in NASCAR."
Lowes has been Johnson’s primary sponsor since 2001, and together they have become one the most profitable relationships in NASCAR today.
Johnson, who picked up his first official NASCAR win at Auto Club Speedway his rookie year in 2002 along with finishing fifth in points, had nothing but admiration for the only primary sponsor that Johnson has ever had since coming into the series.
"Lowe's commitment to the 48 team and Hendrick Motorsports is tremendous and has been a source of pride for me personally," said Johnson. "We've built a championship team together, and I'm proud the 48 will carry the Lowe's colors for many more years."
Johnson who is on the verge of making NASCAR history with possibly his fourth championship in a row if he can finish 25th or better this weekend at Homestead, is also fourth on the list of drivers with the highest win percentage with 47 victories.
Johnson’s commitment to winning championships has made him one of NASCAR’s most marketable drivers, even though many of the sports fans have said that he lacks the fiery, hard nosed persona that most of the drivers carry around with them.
Johnson has been labeled at times of being a little to politically correct at times, but that didn’t sway Lowes decision to continue a business relationship with the 34-year-old California native.
Hendrick Motorsports team owner Rick Hendrick said that, "Jimmie is charting new territory in our sport, and that's due to a combination of natural talent and unsurpassed work ethic."
Hendrick also added that because of, "How he's committed himself is just incredible, and it shows in everything that he does—not just on the racetrack. There's no question that he's one of the great champions in all of sports, and he's not done yet."
Johnson’s current contract with Lowes would have expired after the 2010 season, and there is no word yet about the status of his crew chief Chad Knaus, whose contract expires at the end of 2010 season.