NBA Top Shot Video of Giannis Layup in 2014 with Bucks Sells for $137K

Tyler Conway@jtylerconwayFeatured ColumnistMarch 7, 2021

Milwaukee Bucks' Giannis Antetokounmpo dribbles during the second half of an NBA basketball game against the Denver Nuggets Tuesday, March 2, 2021, in Milwaukee. (AP Photo/Morry Gash)
Morry Gash/Associated Press

The first NBA Top Shot moment sold at Goldin Auctions was a six-figure buy.

Bidding topped out at $136,530 on Sunday for a 2014 up-and-under layup byΒ Giannis Antetokounmpo against the New York Knicks.

Goldin Auctions @GoldinAuctions

Final Sale Price: $136,530 A great result for our first @nba_topshot sale. https://t.co/QNGMNZr9or

The price continues the rise of Top Shot, a digital highlights marketplace that utilizes blockchain technology to allow fans to "own" moments from games. It has seen a massive rise in popularity in recent months, thanks in large part to the non-fungible token (NFT) market.

The NBA and NBPA have a partnership with Top Shot, which was founded byΒ Dapper Labs, the Vancouver-based company that is also responsible for the popular CryptoKitties video game.