The Los Angeles Lakers star had the top-selling jersey in the league since the restart in July, while he and his teammate Anthony Davis had made the Lakers the top-selling team:
Los Angeles will take on the Miami Heat in the NBA finals starting Wednesday after going 12-3 through the first three rounds of the playoffs. It's the first finals appearance for the Lakers since 2010, although James has now reached this round 10 times in his career.
Dallas Mavericks star Luka Doncic was also among the best-sellers after an incredible run in the NBA bubble in Orlando. The second-year player earned first-team All-NBA honors thanks to his production during the regular season, but he found a whole new level with two 40-point games in the six-game series loss to the Los Angeles Clippers.
He averaged 31.0 points, 9.8 rebounds and 8.7 assists per game in his first playoff series.