"I won't be turning my phone off during this run. I can't afford to. I have to continue to check in with my family every single day. Check in with my mom, making sure everything is still going well, especially in the uncertainty of what 2020 has brought to all of us, so I can't afford to do that just lose direct contact with everybody. I'll be as locked in as I can be under the circumstances. I won't cheat my teammates, I won't cheat our fans and I won't cheat myself. I'll be ready to go."
James usually shuts down social media during the playoff stretch beginning in April, referring to it as Zero Dark Thirty-23:
Even with the Lakers currently holding the No. 1 seed in the Western Conference, don't expect a similar post this year.