Sabrina Ionescu: Steph Curry Texts 'Almost Every Day' to Sign Under Armour Deal

Rob Goldberg@TheRobGoldbergFeatured ColumnistApril 15, 2020

PORTLAND, OR - MAY 20: Stephen Curry #30 of the Golden State Warriors poses for a photo with Oregon Ducks Basketball player, Sabrina Ionescu, after advancing to the NBA Finals against the Portland Trail Blazers during Game Four of the Western Conference Finals on May 20, 2019 at the Moda Center in Portland, Oregon. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this photograph, user is consenting to the terms and conditions of the Getty Images License Agreement. Mandatory Copyright Notice: Copyright 2019 NBAE (Photo by Noah Graham/NBAE via Getty Images)
Noah Graham/Getty Images

Sabrina Ionescu has the opportunity to sign a lucrative sneaker deal with one of several different companies, including Nike and Puma, but Stephen Curry is trying to push the Oregon star to Under Armour.

"I think he texts me almost every day," Ionescu said of Curry on the Runnin' Plays podcast (h/t Logan Murdock of NBC Sports). "He's working hard."

Ionescu is expected to be the No. 1 pick in the WNBA draft Friday.

After a record-breaking college career that saw her become the first person to total at least 2,000 career points (2,562), 1,000 career rebounds (1,040) and 1,000 career assists (1,091), there is a lot of marketing interest as he makes the leap to the professional ranks.

This has given her a tough decision when it comes to a shoe deal.

"I have a great relationship with Steph, and so that part's kind of hard," Ionescu said. "Because I've been Nike for 10 years. And then Puma's also kind of on the up-and-coming. So there's a lot of pros and cons to all of them. And so it's kind of been hard trying to figure out who I want to go with and what the best fit would be."

Oregon is a flagship school for Nike backed by founder Phil Knight. Kobe Bryant also wore Nike throughout his NBA career, and he was a mentor to Ionescu before he died in February.

Puma has also made inroads in the WNBA world by signing Skylar Diggins-Smith.

However, Ionescu is also close to Curry, who has been with Under Armour since 2013 and has the fourth-richest shoe deal in the NBA, per Kurt Badenhausen of Forbes.

Ionescu has said Curry is "almost like a big brother," per Marcus White of NBC Sports, and they have attended each other's games. 

Under Armour will hope this relationship will be enough to land one of the biggest stars ever entering the WNBA.


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