P.J. Tucker is stepping up to help support the Houston Food Bank as the city continues to deal with the effects of the coronavirus pandemic.
The Rockets forward has partnered with The Better Generation and Sneaker Boutique to release a limited edition clothing line with all proceeds benefiting the food bank. The collection will be available starting April 3 at 11 a.m. CST at TheBetterGeneration.com and features shirts, shorts and hats.
Texas has recorded 4,837 positive cases of COVID-19 with 74 deaths, per CNN's latest totals.
The Houston Food Bank is tackling the impact of the pandemic, including school and business closures and increasing unemployment, by providing meals to those in need.
"Being in the Houston community, I see the effect that the coronavirus is having on everyone," Tucker said in a statement. "We wanted to do a special project that not only impacts the community but also spreads awareness to the seriousness of this virus. With everyone working together and supporting each other we can get past this."
Tucker isn't alone in his efforts as far as the Rockets go. Guard Ben McLemore has been working with his foundation to supply N95 masks in an attempt to make sure anyone who needs personal protection equipment will have access to it.
The philanthropic effort makes sense for Tucker. He's known as one of the biggest sneakerheads in the NBA and has always tried to share that side of his personality. The Better Generation wasn't supposed to open until after the summer, but the spread of COVID-19 has changed its plans.
"Even though we aren't officially opening until later this fall, we wanted to help in any way possible," the company's executive partner Brandon Davis said. "With COVID-19 cause a large amount of layoffs, uncertainty and negatively impacting the economy, we wanted to create as positive way to give back as much as possible to the individuals in the Houston community.