Lars Sullivan Fined $100K by WWE over Insensitive Comments Made on Message Board

Mike Chiari@mikechiariFeatured ColumnistMay 14, 2019

Photo credit: WWE.com.

WWE announced Tuesday that it has fined Lars Sullivan $100,000 for offensive comments he made on a message board several years ago. 

According to Raj Giri of WrestlingInc.com, WWE also noted that Sullivan will undergo sensitivity training, and said it will work with Sullivan to "meet with community organizations to discuss the power of social media and the impact that those words can have."

Sullivan made his main roster debut one night after WrestleMania 35 in April, and he was drafted to SmackDown Live as part of the Superstar Shake-up.

Many of Sullivan's posts on BodyBuilding.com were misogynistic, racist and anti-gay in nature, and they were compiled in a Reddit post (warning: contains profanity) last week.

Sullivan issued the following statement and apologized for the posts: "There is no excuse for the inappropriate remarks that I made years ago. They do not reflect my personal beliefs nor who I am today, and I apologize to anyone I offended."

The 30-year-old Sullivan was initially slated to make the leap from NXT to the main roster in January, but he suffered an anxiety attack outside the arena and did not appear on WWE programming for three months, per Ryan Satin of Pro Wrestling Sheet.

Since making his main roster debut, Sullivan has been an impactful figure on both Raw and SmackDown Live by attacking the likes of Kurt Angle, The Hardy Boyz, Rey Mysterio and R-Truth, among others.

His debut saw him take out Angle one night after losing his retirement match to Baron Corbin at WrestleMania 35, and there is little doubt that WWE is building Sullivan into a monster heel who may soon reach the main event level.

Sullivan's past comments could potentially impact that push, but the fact that he is getting fined rather than suspended or released suggests that WWE will continue to utilize him moving forward.