WNBA to Unveil New Logo for 2020 Season as Part of Brand 'Refresh'

Timothy Rapp@@TRappaRTFeatured ColumnistApril 8, 2019

Seattle Storm guard Sue Bird (10) dribbles against Washington Mystics forward Elena Delle Donne, right, during the second half of Game 3 of the WNBA basketball finals, Wednesday, Sept. 12, 2018, in Fairfax, Va. The Storm won 98-82 and the title. (AP Photo/Nick Wass)
Nick Wass/Associated Press

The WNBA is getting a new look.

Mechelle Voepel of ESPN.com reported Monday: "The WNBA is launching a 'refresh' of its brand that will include a new logo design. It will debut this week in conjunction with Wednesday's draft, but the full rollout won't take place until the 2020 season."

The new logo can be seen in the WNBA promo video below:

Christy Hedgpeth, the WNBA's chief operating officer, spoke about the rebranding and its purpose:

"It's really about who we are, first and foremost, and who are our players. We think about how they have been at the forefront of a lot of conversations around women and culture. And they've been leading the conversation in a lot of ways.

"Our league for 22 years so far has stood for diversity, inclusion and equality and been one of the very few women's professional leagues to make it. We really think that we have an opportunity and the potential to be much more culturally relevant than we are."

It's also a chance for the WNBA to expand its merchandising game.

"The idea of the brand refresh and reset opening up new opportunities for merchandise was central to our conversations and our strategy," Hedgpeth said. "You can't be culturally relevant without having cool stuff to wear. So we're excited to build on our merchandise and work with our partners to reflect the brand in a lot of cool and exciting ways."

Video Play Button
Videos you might like

The WNBA also announced a new partnership with AT&T that will see AT&T's logo featured on WNBA uniforms and on the court at the All-Star Game.

The WNBA season begins May 24, and the draft takes place April 10.

Related

    Aces' Cambage Expected to Miss WNBA Season

    WNBA logo
    WNBA

    Aces' Cambage Expected to Miss WNBA Season

    Tyler Conway
    via Bleacher Report

    Why Is the WNBA So Important? ➡️

    WNBA logo
    WNBA

    Why Is the WNBA So Important? ➡️

    Brandon Davis
    via Made for the W

    Steve Kerr: Maya Moore 'a Champion' After Jonathan Irons' Release

    WNBA logo
    WNBA

    Steve Kerr: Maya Moore 'a Champion' After Jonathan Irons' Release

    NBCS Bay Area
    via NBCS Bay Area

    Latest WNBA Team Power Rankings for the Upcoming Season

    WNBA logo
    WNBA

    Latest WNBA Team Power Rankings for the Upcoming Season

    Imanni Wright
    via WDIV