The new Arizona Cardinals head coach explained Tuesday that he plans to give his players cellphone breaks every 20-30 minutes during meetings to prevent them from losing focus.
"They're itching to get to those things," Kingsbury said of players and their cellphones, per Josh Weinfuss of ESPN.com.
"You start to see kind of hands twitching and legs shaking, and you know they need to get that social media fix, so we'll let them hop over there and then get back in the meeting and refocus."
The 39-year-old coach first started this strategy at Texas Tech.
Millions of people in office meetings around the country would probably love a break to check on their phones, so perhaps Kingsbury is on the brink of a new trend.