Not only is there a title on the line, but there will be a nice cash prize for the winner of the Bellator Welterweight World Grand Prix.
And it's all thanks to Curtis "50 Cent" Jackson.
Bellator issued a press release on Thursday to announce that it had reached a deal to form a "comprehensive partnership" with 50 Cent that will include a new "Get The Strap" apparel line as well as the rapper's champagne brand.
The press release did not reveal how much 50 Cent will make in the deal but did note he will put up $1 million for prize money.
Back in June, 50 Cent revealed that he had made a million-dollar deal with Bellator for the rights to "Get The Strap." That was only the start of things to come.
"We are thrilled to partner with such a legendary icon who has been a friend to the Bellator family for quite some time," Bellator MMA president Scott Coker said in Thursday's press release. "The 'Get The Strap' apparel line is just the beginning of many joint ventures we will explore together."
50 Cent also offered his thoughts on the deal in the statement: "I am excited to partner with the Bellator Viacom franchise. Mixed martial arts yields some of the most action-packed events in the world. I'm excited for people to see how I plan to shake up MMA with the integration of my 'Get The Strap' trademark as well as my luxury champagne Le Chemin du Roi."
The 2018 Bellator Welterweight World Grand Prix features an eight-fighter bracket, with Lorenz "The Monsoon" Larkin and Yaroslav "Dynamo" Amosov squaring off in an alternate fight:
The action begins on Saturday, Sept. 29.