According to Shams Charania of Yahoo Sports, Crawford and his agency are in talks for a partnership deal with the shoe company started by LaVar Ball. While he wouldn't sign a "normal endorsement deal," he could sign a contract that allows him to be under the Big Baller Brand while he would also "have the freedom to pursue his own personal endeavors."
The company will reportedly start by sending him merchandise this week, including shoes. He was already wearing BBB apparel this season, becoming the first NBA player besides Lonzo Ball to use it in a game, via B/R Kicks:
Crawford was one of the first to show any excitement for the company, announcing his shoe purchase in May of 2017:
He can now potentially represent the company on an official level.
The guard has averaged 12.2 points per game in his career but was out of the NBA for two seasons and has only returned to the league on a limited basis the past two seasons with the Pelicans.
He only played five games in 2017-18, having been waived in October before re-signing in April due to injuries elsewhere on the roster. He averaged 6.6 points in 10.6 minutes per game.
The 29-year-old also didn't play in the Pelicans' Game 1 playoff win over the Portland Trail Blazers Saturday.
While there is no guarantee Crawford is on an NBA roster next season, getting another NBA player to sign an agreement would be a big step forward for the Big Baller Brand that doesn't have a client outside of the founder's family.