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FILE - In this Jan. 20, 2017, file photo, former NBA basketball guard Penny Hardaway speaks at his induction ceremony in the Orlando Magic Hall of Fame in Orlando, Fla. A person familiar with the situation says Memphis will announce Hardaway as its men’s basketball coach Tuesday, March 20, 2018. The person spoke to The Associated Press Monday on condition of anonymity because Memphis has not publicly announced the hire.(AP Photo/John Raoux, File)
FILE - In this Jan. 20, 2017, file photo, former NBA basketball guard Penny Hardaway speaks at his induction ceremony in the Orlando Magic Hall of Fame in Orlando, Fla. A person familiar with the situation says Memphis will announce Hardaway as its men’s basketball coach Tuesday, March 20, 2018. The person spoke to The Associated Press Monday on condition of anonymity because Memphis has not publicly announced the hire.(AP Photo/John Raoux, File)John Raoux/Associated Press

Penny Hardaway's Hiring Causes Memphis to Raise Season Ticket Prices by 1 Cent

Scott PolacekMar 21, 2018

The University of Memphis' athletic department is getting creative after the hiring of Penny Hardaway as its men's basketball head coach. 

According to Mark Giannotto of USA Today, season ticket prices will be one penny more after the school brought Penny aboard. Fans will have to pay $100.01 and will have the opportunity to buy season tickets on a first-come, first-served basis.

Giannotto noted university president M. David Rudd said the program lost $4.7 million in revenue during the last year due in part to a decrease in season ticket sales, but Hardaway's arrival is expected to bolster those totals.

If Hardaway can replicate the success he had as a player for Memphis when he led the Tigers to the Elite Eight in 1992, the extra penny will be well worth it.

George Lombard Jr. 1st HR 🤩