Jordan Brand's Breakfast Club Reaches the University of North Carolina

Michael Jordan didn't coast on his talent alone in order to achieve greatness.

He worked tirelessly for it. Whether it was routine jump shots in the gym, rigorous one-on-one workouts or more sophisticated weight-training regimens, Jordan earned his keep.

These sessions notoriously began before 7 a.m. during MJ's heyday with the Chicago Bulls. Because of that early start, Jordan's climb to get better was dubbed the Breakfast Club.

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"We wanted to be more prepared than anyone else," Jordan explained to Nike News about his early-morning conquests. The Breakfast Club quickly became part of Jordan's quest for success.

In the spirit of March Madness, Jordan Brand has set out to help install that Breakfast Club mentality into the University of North Carolina men's basketball program—MJ's alma mater and a Jordan Brand-sponsored school.

As their quest for title No. 6 commences, head coach Roy Williams talked about what it takes to strive for success and become champions, explaining how great athletes can get better and achieve their dreams.

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At its core, the Breakfast Club is an adaptable way of thinking that can be applied to all avenues of life. Attempting to push its message to the masses, Jordan Brand has given everyone access to its Breakfast Club platform.

From conversations with Jordan trainer Alex Molden to shopping for exclusive gear and getting your friends involved, this mindset is open for business.

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Considering Williams' Tar Heels are fielding a tough draw in this year's bracket, they're going to need all of the Breakfast Club knowledge they can get.

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