Pittsburgh Steelers wide receiver Antonio Brown will be punished for broadcasting head coach Mike Tomlin's postgame speech on Facebook Live following the team's 18-16 divisional-round win over the Kansas City Chiefs at Arrowhead Stadium on Jan. 15.
Tomlin told reporters on Jan. 17 the wide receiver would face discipline from the Steelers and the league for his actions, saying Brown has to "grow from this. He has to."
On Sunday, Fox Sports' Jay Glazer reported the Steelers fined Brown $10,000, per CBSSports.com's Will Brinson.
Brown violated the league's social media policy, which "prohibits players and coaches from posting messages on any social media platform 90 minutes before kickoff through the completion of postgame locker room interviews," according to Jeremy Fowler of ESPN.com.
On the live feed, Tomlin said the following about the New England Patriots, Pittsburgh's opponent in the AFC Championship Game this Sunday: "We'll be ready for their ass. But you ain't got to tell them we're coming. Keep a low profile, and let's get ready to ball like this up again here in a few days and be right back at it. That's our story."
Brown eventually removed the video, but BSOTV on YouTube shared the feed (warning: NSFW content):
Brown apologized for the video on Jan. 17:
Brown's broadcast also raised questions about whether he violated a code among the players. Long snapper Greg Warren suggested that might have been the case, per Fowler:
I think there are some things that are kind of sacred. I personally like to keep some of that stuff private. AB is AB. He can do what he wants to do. We love AB. He's a heckuva player. We will rally around him, and whatever he needs, we will help give it to him. But personally, I like some of that stuff sacred. But this is a changing world, a changing environment. I can't be some old guy stuck under a rock.
In some locker rooms, Brown's actions would have been against team rules. Tom Brady told the Kirk & Callahan show (via Ryan Hannable of WEEI.com) it is against the Patriots' policy.
It wouldn't be surprising if Pittsburgh institutes a rule to prevent a similar incident from happening in the future. For now, it seems the Steelers have put the broadcast behind them and are focused on coming out of Foxborough, Massachusetts, with a win.